VOLUME 10 2010 NUMBER 1

International expansion of the chilean wine industry: ann empirical study concerning the factors and exportation level
Sammy Liberman* / Verónica Baena** / Fátima Moreno**
Universidad Andrés Bello* / Universidad Europea de Madrid**
This study proposes a set of variables which are decisive in the international expansion of the Chilean Wine Industry: i) company size; ii) quality management; iii) communication and information technologies; iv) international management planning; and finally, v) implementation of the international marketing strategy. Results based on data between 2004 and 2007 allow to confirm six of the seven formulated hypotheses. The implications of these findings for theory and practice are discussed, as well as the main limitations. Finally, we offer some recommendations for further research.
KeyWords: International expansion, Chilean Wine Industry
DOI: 10.5295/cdg.090174sl
Bibliographic: Liberman S.; Baena V.; Moreno F. (2010): "La expansión internacional de la industria vitivinícola chilena. Estudio empírico de los factores y nivel exportador"; Revista Cuadernos de Gestión Vol. 10. Nº 1, pp. 35-74. DOI: 10.5295/cdg.090174sl
JEL Classification: F0 y F2


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