VOLUME 11 2011 NUMBER 2

Analysis of the political and legal environment in the context of the strategic planning in tourism and hospitality sector
Maria Teresa Fernández Alles
Universidad de Cádiz
Tourism companies are caught in a changing environment, characterized by technological advances, increased global competition and the consequences of the global economic crisis. Under these circumstances, tourism companies are forced to devise marketing strategies and implement strategic plans. Well, to understand the marketing and developing effective strategies is to understand the context in which the company operates, since it will generate market opportunities and threats presented that will condition their future. Among the forces that comprise the business environment are the economy, society, politics, demographics, among others. One of the most significant demographic phenomena for tourism enterprises in the last decade has been the increase in the disabled population, combined with greater participation in the tourism sector itself. However, this participation could be even greater if both destinations and companies comprising it were accessible to the disabled. The scant attention paid to them until recently, disabled people, and especially their right to leisure and enjoy your free time, have led to tourist destinations not accessible to disabled tourists. The present work is focused on the study of political and legal environment in the tourism sector in general and in the hotel sector, particularly regarding accessibility.
KeyWords: Political-Legal Environment; Disability; Accessibility; Standards
DOI: 10.5295/cdg.100210mf
Bibliographic: FERNÁNDEZ, M.T.: "El análisis del entorno político y legal en el marco de la planificación estratégica en el sector turístico y hotelero", Cuadernos de Gestión, Vol 11, nº 2, pp.37-52, DOI: 10.5295/cdg.100210mf
JEL Classification: J78, L83


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