Volume 1 2001 Number 2
The influence of size factor on the core membership of buying agencies from small retailers 11-26
Jon Charterina Abando / Julián Pando García / Unai Tamayo Orbegozo / Susana Tejada Barrenetxea


The commercial research like basic instrument for the knowledge of the attitudes of the electorate: an empirical study in the University of the Basque Country 27-54
Iñaki Periáñez Cañadillas / Julián Pando García


A specific case in tourism marketing: Rural tourism in the Basque Country 55-70
Lucía Mediano Serrano


Factors driving the integration of environmental variable in Business Economics and Marketing 71-86
M. Azucena Vicente Molina / Maite Ruiz Roqueñi


Brand equity: perspectives of analysis and estimation criteria 87-104
Ana Belén del Río Lanza / Rodolfo Vázquez Casielles / Víctor Iglesias Argüelles


Bertoko case 107-128
Gloria Aparicio de Castro / Leire Barañano Orbe / Amaia Lafuente Ruiz de Sabando



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