Volume 3 2003 Number 2
The marketing management of cities and metropolitan areas: from product orientation to marketing orientation 11-25
Pedro Manuel Gómez Rodríguez


An analysis of the present offer of graduate programs on knowledge management 27-47
Olga Rivera* / Olga del Orden* / Stanislav Y. Ranguelov


Importance of the market portfolio description in the assessment of a sample of Spanish investment funds through the Jensen's Alpha 49-61
Belén Vallejo Alonso


Delimiting of the Marketing with Reason or Social Corporate Marketing by means of the analysis of companies that realize actions of social responsibility 65-82
Joao Augusto Ramos e Silva / Iñaki Periáñez Cañadillas


Outsourcing and its impacts on operations strategy priorities. An empirical application 83-99
Tomás Fco. Espino Rodríguez


Analysis of the flexibility of  the management training suply in the Basque Country 101-119
Andrés Araujo / Patxi Ibáñez / Jon Landeta / Stanislav Y. Ranguelov


Empirical study of the indebtedness, cost of the debt and profitabilities of the footwear industry of La Rioja: Comparison by size and sector 123-142
Miguel Ángel Acedo Ramírez / José Eduardo Rodríguez Osés


An assessment of the Rioja wine sector 143-167
Fernado Gómez-Bezares / Mikel Larreina


Kukuxumusu 171-179
Yolanda Chica / Ainhize Gilsainz López / Aitziber Lertxundi Lertxundi /Unai Tamayo Orbegozo



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Diseño gráfico: FIDEM S.L. - Diseño técnico y programación: CDM Consultores