Volume 10 2010 Number Especial
The effectiveness of banner ads on blogs 17-42
Asunción Beerli Palacio / Josefa D. Martín Santana
DOI: 10.5295/cdg.100186ab


Determinants of online buyer trust. A comparison with the auction system 43-61
Sonia San Martín Gutiérrez / Carmen Camarero Izquierdo
DOI: 10.5295/cdg.100187ss


Analysing the maximum level of customer satisfaction in grocery stores: the influence of feature advertising 63-83
Maria Pilar Martínez Ruiz / Ana Isabel Jiménez Zarco / Alicia Izquierdo Yusta
DOI: 10.5295/cdg.100188mm


Strategic orientation, innovation and performance in new SMEs: the role of marketing 85-110
Jorge Gómez Villanueva* / Joan Llonch Andreu** / Josep Rialp Criado**
DOI: 10.5295/cdg.100190jg


Tourism management in rural innovation programs of Castilla-La Mancha 111-124
Águeda Esteban Talaya / Juan Antonio Mondéjar Jiménez / José Mondéjar Jiménez / M.ª Leticia Meseguer Santamaría
DOI: 10.5295/cdg.100192ae


The selection of private brand durable goods: factors affecting the Choice 125-147
Eva M.ª Caplliure Giner / M.ª José Miquel Romero / Carmen Pérez Cabañero
DOI: 10.5295/cdg.100194ec


An image is worth a thousand words: the effects of visual health warnings in the decrease of tobacco consumption: a research from the perspective of social marketing 149-165
Juan Miguel Rey Pino* / Blanca Lacave García** / María Isabel Viedma del Jesús* / Karine Gallopel-Morvan***
DOI: 10.5295/cdg.100195jr


Brand equity measurement from a formative approach 167-196
Isabel Buil* / Eva Martínez* / Leslie de Chernatony**
DOI: 10.5295/cdg.100204ib


Loyalty programmes as a direct sales platform: a cardholder segmentation based on air flight redemptions 197-213
José Manuel Ponzoa Casado / Pedro Reinares Lara
DOI: 10.5295/cdg.100206jp



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