Volume 12 2012 Number 2
Antecedents and consequences of price promotions effectiveness 15-41
Isabel María Rosa Díaz / Francisco Javier Rondán Cataluña
DOI: 10.5295/cdg.100207ir


New advertising formats: advergames as a marketing communication tool 43-58
José Martí Parreño / Rafael Currás Pérez / Isabel Sánchez García
DOI: 10.5295/cdg.100236jm


Sports sponsorship: spectator's involvement and the effects on the identification and loyalty 59-76
Ma. Walesska Schlesinger / Alejandro Alvarado Herrera / José Martí Parreño
DOI: 10.5295/cdg.110292ms


Brands and value delivery networks in the lamb sector of the Basque Country 77-101
José Juan Beristain Oñederra / Lucía Mediano Serrano / Jone Mitxeo Grajirena / Francisco Villalba Merlo
DOI: 10.5295/cdg.100274jb


Protected indications of origin as differentiation cue of food products: the Spanish dry-cured ham case 103-129
Juan Carlos Gázquez Abad* / Francisco J. Martínez López** / Vanesa Barrales Molina**
DOI: 10.5295/cdg.100264jg


The impacts of leadership in the quality of municipal public services: case study of a portuguese municipal council 131-147
Orlando Manuel Martins Marques de Lima Rua
DOI: 10.5295/cdg.110287om


Human resource management in local governments 149-168
José Serrano Segura / María Isabel Barba Aragón
DOI: 10.5295/cdg.100233js



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Diseño gráfico: FIDEM S.L. - Diseño técnico y programación: CDM Consultores