Volume 14 2014 Number 1
Business application of viral marketing and Electronic Word-of-mouth. Firm opinions 15-31
Virginia Aguilar Arcos / Sonia San Martín Gutiérrez / René Payo Hernanz
DOI: 10.5295/cdg.120348va


E-consumer segmentation: an applied study based in the internet use perspectives 33-55
Eduard Cristóbal Fransi* / Natalia Daries Ramon* / Juan Pablo Baldomar**
DOI: 10.5295/cdg.120373ec


Applying netnography to the obtaining of the map of positioning for companies of food retail 57-74
José S. Clemente Ricolfe / Carmen Escribá Pérez
DOI: 10.5295/cdg.110322jc


A methodological proposal to evaluate a city image through associative maps 75-96
Jose A. Martínez
DOI: 10.5295/cdg.120361jm


Business identity, image and reputation: The integration of theoretical perspectives for a successful management 97-126
Andrea Pérez / Ignacio Rodríguez del Bosque
DOI: 10.5295/cdg.130389ap


Placebo effect associated to artistic products; the case of poetry 127-146
Jose A. Martínez
DOI: 10.5295/cdg.130413jm



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Diseño gráfico: FIDEM S.L. - Diseño técnico y programación: CDM Consultores