Volume 17 2017 Number 1
A proposal for a new system of classification for hotels based on information taken from a multi-sponsor loyalty program 15-36
Josefa D. Martin Santana* / Eva Reinares Lara** / Pedro Reinares Lara**
DOI: 10.5295/cdg.150535er


Tourist routes linked to fiction series. Analysis routes Doctor Mateo and Gran Reserva 37-56
Noelia Araújo Vila / José Antonio Fraiz Brea
DOI: 10.5295/cdg.150572na


The consequences to browse in spanish vs. english when developing loyalty towards a tourist destination on internet 57-82
Juan Miguel Alcántara Pilar / Salvador del Barrio García
DOI: 10.5295/cdg.150528ja


Country Branding and its effect on the consumer in the global market 83-104
Kerry Kilduff / Julia M. Núñez Tabales 
DOI: 10.5295/cdg.150543kk


Identification of loyal opinion leaders on Twitter 105-124
Manuela López* / María Sicilia**
DOI: 10.5295/cdg.140508ml


Development of young opera Audiences. Reflections on the role of the artistic program 125-146
Macarena Cuenca
DOI: 10.5295/cdg.140492mc


Is it desirable, necessary and possible to perform research using case studies? 147-172
Oskar Villarreal Larrinaga
DOI: 10.5295/cdg.140516ov



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Diseño gráfico: FIDEM S.L. - Diseño técnico y programación: CDM Consultores