Volume 21 2021 Number 1
Management Letters / Cuadernos de Gestión
Volume 21 / Number 1 (2021)
1-136


Exploring the factors affecting the use of C2C in Colombia 7-18
Javier A. Sánchez Torres, Alexander Varón Sandoval, Francisco Javier Arroyo Cañada, Sandra Rojas Berrio
DOI: 10.5295/cdg.180945js


Modelling e-mail marketing effectiveness – An approach based on the theory of hierarchy-of-effects 19-27
Ángel José Lorente Páramo, Ángel Hernández García, Julián Chaparro Peláez
DOI: 10.5295/cdg.191094ah


Review of scientific research in ISO 9001 and ISO 14001: a bibliometric analysis 29-45
Natalia Orviz Martínez, Tatiana Cuervo Carabel, Sergio Arce García
DOI: 10.5295/cdg.191189no


The assurance of sustainability reports and their impact on stock market prices 47-60
María Mar Miralles Quirós, José Luis Miralles Quirós , Julio Daza Izquierdo
DOI: 10.5295/cdg.201262mm


Integration of health care in Euskadi: qualitative research and diagnosis of the implementation process of Osakidetza-Basque Health System 61-73
Goizalde Hernando Saratxaga, Julen Izagirre Olaizola, María Soledad Aguirre García
DOI: 10.5295/cdg.181030gh


Increase the influence of the travel video bloggers by using Youtube to sell trips indirectly through relationship marketing and service quality online 75-87
José Ramón Sarmiento Guede, Javier De Esteban Curiel, Arta Antonovica
DOI: 10.5295/cdg.181019je


Introduction to the Special Section: Tourism & Leisure 91-92
Inés Küster
DOI: 10.5295/cdg.201414ik


Quality marks as an economic consolidation factor for rural tourism 93-101
Francisco Javier Ballina, Luis Valdés, Eduardo del Valle
DOI: 10.5295/cdg.181066fb


Non-monetary price perceived in e-peer-to peer accommodation. Airbnb guests’ perspective 103-113
Inés Küster, Juan J. Pascual
DOI: 10.5295/cdg.201290ik


Satisfaction and loyalty in musical festivals. Study based on the level of jazz musical knowledge 115-124
Jesús Claudio Pérez Gálvez, Tomás López Guzmán, Gema Gómez Casero, Miguel Jesús Medina-Viruel
DOI: 10.5295/cdg.180901mm


Methodological elements to design a city branding with the use of grounded theory 125-134
Marleny Torres Zamudio, Yolanda González Castro, Omaira Manzano Durán
DOI: 10.5295/cdg.191093mt



<< Back
 
  Cláusula de Extensión de Responsabilidad y Declaración sobre los Derechos de Autor
Diseño gráfico: FIDEM S.L. - Diseño técnico y programación: CDM Consultores