Who Buys Counterfeit Luxury Brands?

Conceptual Framework of Counterfeit purchasing: developing vs. developed markets

Martin Eisend from Europa-Universität Viadrina Frankfurt (Oder), Patrick Hartmann, and Vanessa Apaolaza (Institute of Applied Business Economics of the University of the Basque Country) have recently published a study whose objective is to analyze the influence of consumer demographics and psychographics on behaviors with regard to counterfeit […]