Corporate social responsibility practices in the hotel sector. Case studies in Santa Marta city, Colombia
David Daniel Peña Miranda /Antonio Guevara Plaza / Jose Antonio Fraiz Brea / Camilo M. Botero
Universidad del Magdalena (Colombia) / Universidad de Málaga (España) / Universidad de Vigo (España) / Universidad Sergio Arboleda (Colombia)
This paper aims to identify, diagnose and evaluate the practices of Corporate Social Responsibility (CSR) of eight hotels of different sizes located in Santa Marta, Colombia. From the theory of sustainable development based on ethic, the case study method was applied. It was found that hotel companies are located within a range of minimum, low and medium application, classified in philanthropic-reactive, legal-reactive and active groups, giving greater importance and value to the development of economic activities related to customers, product, workers and local suppliers. The study provides useful information on CSR, to improve decision making, both hotel owners, and their most influential stakeholders. Specifically, for employers, management and operation; for political leaders, public policy in the sector; for customers, in purchasing decisions; for academy, in decisions about ongoing investigations or further research; for local community, enabling control and monitoring legitimize or business. Future research should include more stakeholders and companies from other economic sectors in the study area.
KeyWords: Corporate Social Responsibility, ethic, tourism, hotels, CSR practices
DOI: 10.5295/cdg.160707dp
Peña Miranda, D.D., Guevara Plaza, A., Fraiz Brea, J.A. and Botero, C.M., 2019. Prácticas de responsabilidad social empresarial en el sector hotelero. Estudio de casos en la ciudad de Santa Marta, Colombia. Cuadernos de Gestión, 19(1), 175-202. DOI: 10.5295/cdg.160707dp
JEL Classification: M14, L83

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