1. Study the contemporary context in which changes occur: Information Society, Knowledge Society, Creative Industries, Post-Fordism.

2. Analyze changes in the communication and entertainment system along the value chain.

3. To study the problems that change generates: excess content supply, monopoly, non-existent privacy, reduced diversity, gender equality in theory but to a lesser extent in practice, ideological polarization, disinformation.

4. Consider the aspects of governance (regulation, negotiation processes between public and private actors) as an element that must seek the harmony within the value chain and manage the impacts of economic agents.

1-Communication Networks: The Network Society? Social Media and Communication:

The society of unequal communication: Politics, Communication and Social Participation.

2-New forms of Authorship and Ownership (cooperation and synergy). Cultural enterprises and new modes of production. The precarization of the author.

3-Audiovisual Production, Distribution and Technology: Convergence. New synergies between products and cultural projects; increasing interaction with the receiver.

4-New trends in consumption of culture and mass communication: second screen, social networks, social television...

5-New models of commercialization and financing of Culture and Communication (Crowdfunding, long-tail...). New business models.

6. New communication policies.

7-Identities on social networks and the influence of social media on young people.

This is a 6 credits' course, which means an estimate workload of 150 hours: 60 of them are dedicated to face-to-face sessions with the teacher (through power point presentations, articles, interviews, videos or presentations from experts in the field) and the other 90 hours are established for autonomous work.

The student will be marked preferably through continuous evaluation, and final grading will be based on that, divided into two aspects: 50% of Individual Jobs (Including a written exam), 50% of Group work.

If the student, according to the regulations of the UPV/EHU, chooses not to be marked by the continuous evaluation, she or he will be able to complete a non-continuous assessment.

In this juncture, students will have to submit a written document to the professor responsible for the subject, explaining the renunciation of the continuous evaluation, for which they will have a period of 9 weeks. The final evaluation modality will then include 100% of the assessment, and it will bring together both theoretical and practical aspects as it follows:

-A written exam with questions to be developed: 50% of the evaluation.

-Practical work to be delivered at the time of the exam: 50% of the evaluation.

This evaluation system will be applied both to face-to-face and non-face-to-face modalities, if the situation requires it.

Basic bibliography

-Bennett, W., & Livingston, S. (Eds.). (2020). The Disinformation Age: Politics, Technology, and Disruptive Communication in the United States (SSRC Anxieties of Democracy). Cambridge: Cambridge University Press. doi:10.1017/9781108914628. https://www.cambridge.org/core/books/disinformation-age/1F4751119C7C4693E514C249E0F0F997

-KEA,. New “Market Analysis of the Cultural and Creative Sectors in Europe” (2021). En https://keanet.eu/new-market-analysis-of-the-cultural-and-creative-sectors-in-europe/

-Werbach, K. (Ed.). (2020). After the Digital Tornado: Networks, Algorithms, Humanity. Cambridge: Cambridge University Press. doi:10.1017/9781108610018. https://www.cambridge.org/core/books/after-the-digital-tornado/B746434A076A9EC7FD10AF12D69E6EA4

Para los efectos.

In-depth bibliography

Lauhileko hasieran iragarriko da.