nireEHU PATRICK HARTMANN
- Knowledge area
- Marketing and Market Research
- Department
- Financial Economics II (Business Economics and Marketing)
- Centre
- Faculty of Economics and Business
- Electronic mail
- patrick.hartmann@ehu.eus
Patrick Hartmann is Profesor Titular de Universidad of Marketing of the University of the Basque Country UPV/EHU, Professor/Catedrático accredited (12/07/2019). He has been Vice-Dean of the Faculty of Economics and Business (2007-2016). He is researcher of the consolidated Basque Government research group “Governance and Marketing for Sustainability”. He was Principal Researcher of the consolidated UPV/EHU research group “Renewable Energy and Consumer Behavior”. He is Research Member of the SSMART research group (Sustainability and Social Marketing Australasia/Asia Pacific Research and Training Unit), La Trobe University, Melbourne since 2011. He is researcher of the Institute of Applied Business Economics and Management of the University of the Basque Country and founding member of the Spanish Academic and Professional Marketing Association (AEMARK) since 2005. He has been on stays at Alpen-Adria University Klagenfurt, Austria (3 months) and at La Trobe University, Melbourne, Australia (twice 7 months). He has participated in joint research projects with Ghent University, Belgium, Freiburg University, Germany, University of Quebec, Canada, East China Normal University, Shanghai, China and European University Viadrina, Frankfurt (Oder), Germany. His main research areas are environmentally and socially sustainable consumer behavior, brand management, marketing communication, energy marketing and social media.