1 Description and contextualization of the subject



The Principles of Journalistic Design is a compulsory subject of the third year in the Degree of Journalism. The design issues raised in compulsory subject of the second year The Technology of Journalism are specifically developed, which have also a more specialized continuation in the optional course of the third year The Infographics.



In this subject, students will acquire the ability to use the most common professional editing and publishing software applications in the journalistic field. These will be used according to the journalistic and editorial criteria.



Through the design and creation of informational products, students will have to demonstrate their ability in the development of a journalistic project; from ideation to production, and final publication.

2 Competences / Learning outcomes of the subject



In the course Principles of Journalistic Design the student will apply the following competencies of the Degree in Journalism:

1. G003 The abilities, techniques, technologies and resources of communication and information processes.

2. G004 The design of the formal and aesthetic aspects of the information content, according to the characteristics of the different communication firms.

3. G005 Conceiving, planning, executing and successfully managing news or communication projects.





The transversal competences of TC1 autonomy and TC8 teamwork will be worked on



In addition, this subject will allow the student to obtain the following capacities:

1. C3CC05 To identify and apply the general graphic elements of design for the realization of a journalistic product.

2.C1CC04 To learn and effectively handle the work tools (desktop publishing programs) for the creation of a journalistic product.

3. C2CC03 Analyze, design and plan the production of informative and communicative projects, applying techniques and technologies adopting strategies for their development and optimization of teamwork.

4. C3CC04 - Identify the resources of photographic expression to be able to build visual messages.

3 Theoretical and practical content



1. Press, Technology and Design

- Basic principles.

- Brief history of the Journalistic Design.

- Terminological clarifications.

- Definition and objectives.



2. Elements of the Journalistic Design I

- The format.

- The header.

- The column.

- The page.



3. Elements of the Journalistic Design II

- Typography.

- Titling.

- Illustration.

- Typographic resources.



4. Elements of the Journalistic Design III

- Whites.

- Colours.

- The articulation of the journalistic product.

- Advertising.



5. The change in Journalistic Design on the 'websites' of Digital Newspapers.

4 Methodology



In the master classes (two hours a week) the theoretical contents of the subject will be presented and significant examples of the topics addressed will be shown.



Practical sessions (two hours a week) will be carried out in a Multimedia Room and these will consist of practical exercises with desktop publishing programs (InDesign, etc.).

• Continuous Assessment System
• Final Assessment System
• Tools and qualification percentages:
  • Multiple-Choice Test (%): 20
  • Realization of Practical Work (exercises, cases or problems) (%): 80

Ordinary call: Guidance and withdrawal



Final evaluation system and percentages:

1. Multiple choice test: 20% (of the total mark)

2. Individual and team works: 80% (of the total mark)



If face-to-face teaching is suspended due to the pandemic situation, a theoretical and practical work will be requested instead. "In addition, students will hand in all the rest of the practical exercises"



In accordance with art. 8.3 of the Regulatory framework of Student Body Assessment, students who wish to abandon continuous assessment and adhere to the final exam must submit a writing message to the teacher within the first nine weeks of the semester, that is, before November 10th.



In accordance with article 12.2 of the Regulatory framework for Student Body Assessment, students may withdraw from the call within a month before the end of the teaching period, that is, before November 22th. The resignation must be submitted written to the teacher of the subject.



For those students taking the final exam, withdrawal will be a fact when not attending the test on the official evaluation day.

Extraordinary call:



The extraordinary evaluation will be carried out according to the same criteria as the ordinary evaluation.

Adobe InDesign

Basic bibliography

Basic

- Koren, Leonard & Wippo Meckler, R. (2001). Graphic Design Cookbook. Mix & Match Recipes for Faster, Better Layouts. Chronicle Books

In-depth bibliography

Depth bibliography
- Brown, T. (2009) Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation. New York: HarperCollins.
- Cross, N. (2011) Design Thinking. London: Bloomsbury.
- E Carter, David. (2001). The big book of corporate identity design. HarperCullins Publishers, New York.
- Loxley, Simon (2004). The Secret History of Letters. I.B. Tauris.
- Norman, D. A. (1990) The Design of Everyday Things. New York: Doubleday
- Paxson, P. (2018) Mass Communications and Media Studies: An Introduction. Bloomsbury.
- Thomas, Gregory (2000). How to design logos, symbols, and icons. North Light Books, China

Journals

Revista Zer Aldizkaria: www.ehu.es/zer

Web addresses

Interesting websites

Society for News Design
http://www.snd.org

Society for News Design. Capítulo español
http://www.snd-e.com

World Association of News Publishers
http://www.ifra.com