The seventh World Congress of the International Society of Business Economics and Ethics will be held in Bilbao, Spain, 15-18 July 2020. The principal venue will be at the University of the Basque Country and University of Deusto in Bilbao. Bilbao is home to the Frank Gehry-designed Guggenheim Museum.
Not long after it opened in 1997, the Guggenheim museum in Bilbao became a case study in urbanism, credited with transforming a declining industrial city into a sleek tourist destination. Few people know more about the “Guggenheim effect” than Miguel Zugaza, both then and now the director of the nearby Bilbao Fine Arts museum. Previously obscure, despite its splendid collection of Spanish masters, his museum now gets twice the 150,000 visitors a year it received in 2002.
THE ECONOMIST Print Edition August 18th 2018.