<h2>Department:</h2>

TRENDS IN COMMUNICATION IN THE ERA OF DIGITAL JOURNALISM

<h2>Board of Examiners:</h2>

CAMINOS MARCET JOSE MARIA (Chairperson)<br>PALAZIO ARKO GORKA JAKOBE (Member)<br>OLABARRI FERNANDEZ ELENA (Member)<br>CODINA BONILLA LLUIS (Member)<br>CABRERA GONZALEZ MARIA (Secretary)

<h2>Location:</h2>

UPV/EHU. LEIOA CENTRAL LIBRARY

<h2>Summary:</h2>

The personalization of contents is being increasingly offered by digital editions of the press in Spain as a way of adapting to trends in the new Anglo-Saxon media and to the needs of Internet users.<br>For their part, technologies for personalizing any online content (such as "information search agents") make the likes of Daily Me, Diario-yo or Mi-diario an increasingly viable proposition.<br>The aim of this PhD thesis is to analyze the range of personalization of contents of digital editions of the most important media in Spain at a time of experimentation in the search for greater levels of inter-.relation with readers.