Desert or rain: Standardisation of green advertising versus adaptation to the target audience's natural environment
- Egileak:
- HARTMANN, P., APAOLAZA-IBÁÑEZ, V.
- Urtea:
- 2013
- Aldizkaria:
- European Journal of Marketing
- Liburukia:
- 47 (5/6)
- Hasierako orria - Amaierako orria:
- 917 - 933