Choosing celebrity endorsers for advertising campaigns in cosmopolitan China: Does their ethnicity matter?
- Egileak:
- APAOLAZA, V. HARTMANN, P., HE, J., BARRUTIA, J.M., ECHEBARRIA, C.
- Urtea:
- 2014
- Aldizkaria:
- South African Journal of Business Management
- Liburukia:
- 45(3)
- Hasierako orria - Amaierako orria:
- 45 - 55