National Identity, Country Brand Equity and the Attitude. Evaluation of "Made in China": The Impact Mechanism of the Mega Event
- Denboraldia:
- 2010-tik 2013 arte
- Finantzaketa egin duen erakundea:
- National Natural Science Foundation of China (NSFC)
- Deskribapena:
-
Entidades participantes: Center on Branding Science, East China Normal University, Universidad del País Vasco (UPV/EHU)<br/>
Grant No. 71072152 - 2011.1-2013.12