Teaching staff
AINHIZE ELETXIGERRA HERNANDEZ
- Knowledge area
- Marketing and Market Research
- Department
- Financial Economics II (Business Economics and Marketing)
- Centre
- Faculty of Economics and Business
- Electronic mail
- ainhize.eletxigerra@ehu.eus
Ainhize Eletxigerra is a PhD from the UPV/EHU since 2019. Her doctorate and most of her research work is on value co-creation and service-dominant logic applied to the tourism experience and place marketing.
Other research interests include political networks, governance, and sustainability, and she is actually working in the research group denominated Governance and Marketing for Sustainability (IT-1354-19).
She has 2 scientific publications in JCR journals -Journal of Destination Marketing and Management (Q1) y Journal of Environmental Planning and Management (Q3).
Ainhize Eletxigerra has been working in the UPV/EHU as a Training Researcher with a pre-doctoral scholarship from the Basque Government (2015-2019). Likewise, she was teacher of Economic Structure (Applied Economics I) and Financial Economics in Businesses (Financial Economics II).