Graphic Design and Generative Imagery
Artificial intelligence tools oriented towards the creation, editing, and generation of images and visual assets that facilitate graphic design, the production of illustrations, and visual support for teaching, research, and institutional communication — always under criteria of responsible use and respect for copyright. Note: These tools make it easier to create visual resources using artificial intelligence, but their use must be critical, transparent, and respectful of intellectual property, avoiding the replacement of creative processes when these are part of learning objectives.
DALL·E
Website / AI‑based image generation tool that creates visuals from textual descriptions.
Primary area of use:
- Cross‑cutting use
- Can be employed as visual support in teaching, research, and institutional communication.
Recommended purposes:
- Generating illustrative images for presentations, teaching materials and infographics.
- Creating visual assets to explain complex concepts, processes, or phenomena.
- Designing images for scientific communication and outreach (posters, social media, events).
- Producing visual prototypes and sketches for creative or design projects.
- Generating iconography and graphic elements for educational resources and documents.
- Developing custom images for activities, storytelling and gamification.
- Supporting the creation of accessible materials through alternative visual versions.
- Generating backgrounds, scenes, or thematic illustrations for multimedia resources.
Access model:
- Freemium
- Offers limited free access and paid options with greater capabilities.
Conditions of use:
- Generated images should be reviewed and used in compliance with copyright, licensing terms and provider usage policies.
- Available features and specific terms may vary by plan or licence and account settings.
- It is recommended to avoid generating sensitive or protected content and to verify appropriate use of images in publications or public materials.
Data use:
- High
- Textual prompts entered may be processed and stored on external servers for image generation and service improvement, in accordance with the provider’s terms.
- Data handling (storage, retention and use to improve the service) may vary depending on plan, licence and account configuration.
Midjourney
Website / AI‑based image generation tool especially geared towards advanced artistic and visual creation.
Primary area of use:
- Cross‑cutting use
- Suitable for generating visual resources and illustrations in educational and communication contexts.
Recommended purposes:
- Generating high‑quality artistic illustrations and visual resources for presentations and materials.
- Creating conceptual imagery to visually convey ideas, scenarios or processes.
- Designing visual prototypes, sketches and moodboards for creative projects.
- Producing images for scientific communication and outreach (posters, social media, events).
- Creating visual resources for storytelling, gamification and educational activities.
- Generating custom images for audiovisual projects, narratives or exhibitions.
- Exploring visual styles and creative variations from a single concept.
- Creating backgrounds, scenes and compositions for multimedia materials and graphic design.
Access model:
- Paid
- Subscription is required to use the tool.
Conditions of use:
- Should be used in accordance with licence conditions, avoiding usage that may create confusion about image authorship or origin.
- Features and specific terms may vary by plan or licence and account settings.
- It is recommended to review usage rights and attribution obligations when images are used in public materials, publications or products.
Data use:
- High
- Prompts and generated content are processed on external servers in accordance with the provider’s policies.
- Data handling (storage, retention and use to improve the service) may vary depending on plan, licence and account configuration.
Adobe Firefly
Website / AI‑integrated image and visual content generation tool within the Adobe ecosystem.
Primary area of use:
- Institutional management and communication
- Especially suited for creating institutional and academic visual materials.
Recommended purposes:
- Generating images and visual resources for institutional communication and academic dissemination.
- Creating illustrations and graphic elements for presentations, infographics and posters.
- Producing visual variants (styles, compositions, formats) from a single idea.
- Generating backgrounds, scenes and graphic assets for multimedia materials.
- Assisted image editing (generative fill, expansion, element removal) according to available functions.
- Creating visually consistent materials with graphic identity using Adobe templates and tools.
- Supporting content production for campaigns, events, websites and social media.
- Rapid creation of visual prototypes and sketches for creative or educational projects.
Access model:
- Freemium
- Includes limited free access and paid plans, often integrated with Adobe licences.
Conditions of use:
- Permitted
- Can be used for creating visual materials while respecting provider licences and usage conditions.
- Available features and terms may vary by plan or licence and account configuration.
- It is recommended to review usage rights and attribution when content is used in public materials, publications or products.
Data use:
- Medium
- Content is processed in provider‑managed environments with explicit policies on data and trained content use.
- Data handling (storage, retention and use to improve the service) may vary depending on plan, licence and account configuration.
Stable Diffusion
Website / Diffusion‑based image generation model available in open‑source versions and commercial platforms.
Primary area of use:
- Cross‑cutting use
- Can be used for creating and experimenting with generative images in academic and educational contexts.
Recommended purposes:
- Generating images and illustrations from textual descriptions.
- Creating visual resources for presentations, teaching materials and infographics.
- Experimenting with artistic styles and creative variations from a single concept.
- Producing visual prototypes, sketches and moodboards for creative projects.
- Generating images for scientific outreach, academic communication and multimedia resources.
- Creating backgrounds, scenes and graphic elements for video, animation or digital design.
- Adjusting and improving results using advanced parameters (resolution, style, composition control).
- Training or adapting models in advanced implementations for specific projects (where applicable).
Access model:
- Free / Paid
- Available as open‑source software and through commercial services.
Conditions of use:
- Should be used in compliance with the specific licences of each implementation and ethical AI use principles.
- Available features and terms may vary by version, platform, plan or licence and environment configuration.
- It is recommended to review usage rights of models, datasets and generated content before dissemination or reuse.
Data use:
- Low
- In local implementations, data processing takes place on the user’s own device, without sending it to external servers.
- Data handling may vary depending on the implementation (local, server or cloud) and environment configuration, according to provider conditions.