A Nonparametric estimation of the effects of advertising: The case of Lydia Pinkham
- Authors:
- Mariel P., Orbe S
- Year:
- 2005
- Journal:
- Journal of Business
- Volume:
- 78
- Initial page - Ending page:
- 649 - 673
- ISBN/ISSN:
- 0021-9398
- Description:
-
- ISI: Impact factor= 0.792 , quartile= 0.932