Clients? Characteristics and Marketing of Products: Some Evidence from a Financial Institution
- Authors:
- Fernández K., Gallastegui I., Modroño JI y Núñez V
- Year:
- 2004
- Journal:
- The International Journal of Bank Marketing
- Volume:
- 21, num: 5
- Initial page - Ending page:
- 243 - 254
- ISBN/ISSN:
- 0265-2323
- Description:
-
- Publisher= Emerald