General History of Social Communication is an obligatory subject in the second year in the Journalism Degree. The aim of the subject is to give an inside into the different historical contexts and mainstream communication forms in each historical period using an interdisciplinary approach. In addition to using critical thinking to help comprehend the close relationship between the communication process and the historical context in which it is produced.

The program is designed as an introduction into the area of reflection on the circular relationship between the messages released through the most popular communication formats –press, radio, posters, cinema, web platforms– and the society in each historical period. On the one hand, we will work on the way society and communication affects –and constructs– each other; on the other hand, we will discuss (historically) the malleability of the message when it is received.

1) To develop an understanding of a variety of communication forms and their evolution during the different historical periods.

2) Achieve the ability to distinguish between the persistence and changing elements in the various communication forms.

3) Develop the skills to apply the acquired theoretical and historical knowledge to the analysis of specific communicational cases and be able to interpret the historical meanings of the media messages.

4) Obtain basic analytical tools regarding the complex relationship established throughout history between social identities and media messages.

5) Enhance the expertise to explain ideas concerning the theoretical and practical contents of the subject in a rational and synthetic way.



Acquiring these skills enables students to apply their knowledge of critical analysis to the events they will be reporting on. Not only just their knowledge of the past, but also their ability to connect contexts, media sources and prevailing rhetorical forms that will offer future journalists the ability to understand and therefore, report news and all its intricacies. Students will also develop their competence in using and organising historical sources, in addition to perfecting their oral and written skills.

THEORETICAL CONTENTS:

INTRODUCTION. History of Social Communication: theories and concepts.

1st SECTION. Communication in the shaping of modern civilization (until 1870).

2nd SECTION. Mass media in the modern world (1870-1945).

3rd SECTION. Audio visual society in the recent past (1945-1989).

4th SECTION. Millennial change: towards the network society (1989-).



PRACTICAL CONTENTS:

- Readings and commentary on historiographical texts provided by the teacher.

- Critical analysis and commentary of messages spread through different communicational sources: newspapers, posters, cinema, radio, illustrations etc.

- Theoretical classes.

- Commentary and analysis of different historical sources. This kind of exercises will be done both individually and in group work.

- Reading of historiographical articles and group discussion.

- Classroom practices regarding a particular analysis of the journalistic treatment given to a specific past event. Those tasks will be done both in groups and individually.

- A seminar on how journalists reported on sexist violence cases during the ‘90s.

• Continuous Assessment System
• Final Assessment System
• Tools and qualification percentages:
  • Written test to be taken (%): 50
  • Realization of Practical Work (exercises, cases or problems) (%): 50

The EVALUATION of this subject is CONTINUOUS. The 10 points maximum mark can be obtained as follows:



1. Written assessment related to the theoretical contents of the subject (5 points).

2. Completion of different tasks and coursework during the semester (5 points). Those exercises (essays, reviews, reflections, exercises and/or texts analysis) will deal with the study of specific cases analysis making use of the theoretical and methodological content of the subject. Required guidelines will be given to do each exercise and must be followed. All students will have to meet a deadline set by the professor.

It is compulsory to obtain, at least, 2.5 points in the written assessment to pass the subject (that is to say, 2.5 points out of 5).



As stated by the 8.3 Article of the Students Evaluation Regulations, the students can renounce the Continuous Evaluation system and be only evaluated by the final test evaluation process. To do so, she/he must fill in and sign a renouncement document and hand it into the professor within the period of the first 9 weeks from the beginning of the second semester. Otherwise all students will be evaluated by the Continuous Evaluation System.





In the FINAL TEST PROCESS, the 10 points maximum mark can be obtained through an exercise consisting of:



1. Written assessment related to the theoretical content of the subject (5 points).

2. Written assessment related to the practical content of the subject (5 points).

The retake exam will be carried out through the final test evaluation system. The 10 points maximum mark can be obtained through an exercise consisting of:



1. Written assessment related to the theoretical contents of the subject (5 points).

2. Written assessment related to the practical contents of the subject (5 points).

All the material the students will have to use will be available at eGela and/or in the university library.

Basic bibliography

ALBERT, Pierre; SÁNCHEZ, José Javier; GUASCH, Juan María (1990): Historia de la prensa. Madrid: Rialp.

ALKORTA, Lierni; ZUBEROGOITIA, Aitor (2009): Masa-komunikaziotik informazioaren gizartera. Bilbo: UEU.

ALMUIÑA, Celso; MARTÍN, Ricardo; VIDAL, José (2016): Sensacionalismo y amarillismo en la Historia de la Comunicación. Madrid: Fragua.

ANDERSON, Benedict (2006): Imagined Communities: Reflections on the Origin and Spread of Nationalism. London, New York: Verso.

BARBIER, Frédéric; BERTHO-LAVENIR, Catherine (1999): Historia de los Medios. De Diderot a Internet. Buenos Aires: Colihue.

BORDERÍA, Enric; LAGUNA, Antonio; MARTÍNEZ, Frances (1996): Historia de la comunicación social. Voces, registros y conciencias. Madrid: Síntesis.

BRIGSS, Asa; BURKE, Peter (2005): A Social History of the Media. From Gutenberg to the Internet. Cambridge, Malden: Polity.

CASTELLS, Manuel (1997): The Information Age: Economy, Society and Culture. Malden: Blackwell Publishers.

CASTELLS, Manuel (2009): Communication and Power. Oxford, New York: Oxford University Press.

CASTELLS, Manuel (2004): The Network Society: a Cross-cultural Perspective. Cheltenham, Northampton: Edward Elgar Publications.

CHICHARRO, María del Mar; RUEDA, José Carlos (2005): Imágenes y palabras. Medios de comunicación y públicos contemporáneos. Madrid: CIS.

FANDIÑO, Roberto (2016): 50 viñetas que cambiaron el mundo. Barcelona: Ariel.

FAUS BALAU, Ángel (1995): La era audiovisual. Historia de los cien primeros años de la radio y la televisión. Pamplona: EUNSA.

FULD, Werner (2013): Breve historia de los libros prohibidos. Barcelona: RBA.

GARCÍA, Emilio (et. al.) (2006) La cultura de la imagen. Madrid: Fragua.

GOMBRICH, Ernst H. (2003) Los usos de las imágenes. Estudios sobre la función social del arte y la comunicación visual. México: FCE.

GUBERN, Román (1983): La imagen y la cultura de masas. Barcelona: Bruguera.

GUBERN, Román (1997): Historia del cine. Barcelona: Lumen.

HOBSBAWM, Eric; RANGER, Terence (1983): The Invention of Tradition. Cambridge, New York: Cambridge University Press.

HOGGART, Richard (2004): Mass media in a mass society: myth and reality. New York: Continuum.

KISHAN, Daya (2000): International Communication. Continuity, Change. London: Hodder Arnold.

KOVARIK, Bill (2011): Revolutions in Communication: Media History from Gutenberg to the Digital Age. New York: Continuum.

MATTELART, Armand (1997): Historia de las teorías de la comunicación. Barcelona: Paidós.

MATTELART, Armand (2007): Historia de la sociedad de la información. Barcelona: Paidós.

MONTERO, Julio; RUEDA, José Carlos (2001): Introducción a la historia de la comunicación social. Barcelona: Ariel.

MOORES, Shaun (2000): Media and Everyday Life in Modern Society. Edinburgh: Edinburgh University Press.

PIZARROSO, Alejandro (1990): Historia de la propaganda. Notas para un estudio de la propaganda política y de “guerra”. Madrid: Eudema.

SÁNCHEZ ARANDA, José Javier (2002): Breve historia de la comunicación en el mundo contemporáneo. Pamplona: Ulzama.

SHOHAT, Ella; STAM, Robert (2002): Multiculturalismo, Cine y medios de Comunicación, Critica del pensamiento eurocéntrico. Barcelona: Paidós.

THORSEN, Einar (et al.) (2015): Media, Margins and Popular Culture. Houndmills, Basingstoke: Palgrave Macmillan.

VÁZQUEZ MONTALBÁN, Manuel (2000): Historia y comunicación social. Barcelona: Mondadori.

WILLIAMS, Raymond (1981): Contact: Human Communication and its History. London: Thames, Huston.

ZABALTZA, Xabier (2006): Una historia de las lenguas y los nacionalismos. Barcelona: Gedisa.

ZUBERIGIUTUA, Josu; ZUBEROGOITIA, Aitor (2019): Zalantzen amaiera? Argien mendetik irudiaren Arora. Bilbo: UEU.

Journals

Ambigua: Revista de Investigaciones sobre Género y Estudios Culturales. (https://www.upo.es/revistas/index.php/ambigua)
Arenal. Revista de Historia de las Mujeres (http://www.ugr.es/~arenal/)
Cercles: Revista d’hitôria cultural (https://www.raco.cat/index.php/Cercles)
Filanderas: Revista Interdisciplinar de estudios feministas (https://papiro.unizar.es/ojs/index.php/filanderas/index)
International Journal of Cultural Studies (https://journals.sagepub.com/home/ics)
Kamchatka. Revista de Análisis Cultural. (https://ojs.uv.es/index.php/kamchatka)
La Torre del Virrey. Revista de Estudios Culturales. (https://www.latorredelvirrey.es/)
Media History (https://www.tandfonline.com/toc/cmeh20/current)
Revista de Historia Contemporánea. (http://www.ehu.eus/ojs/index.php/HC)
Revista Historia y Comunicación Social. (https://www.ucm.es/histycom/)
Revista Internacional de Historia de la Comunicación. (https://revistascientificas.us.es/index.php/RiHC/index)
Uztaro. Giza eta gizarte-zientzien aldizkaria (https://www.uztaro.eus/)
Zer. Revista de estudios de comunicación. (https://www.ehu.eus/ojs/index.php/Zer)