XSL Content

Course outline

Credits and subjects

Degree subjects
Year	Compulsory	Core subjects	Core subjects from other areas	Optional subjects	FDP	Total
1	--	48	12	--	--	60
2	60	--	--	--	--	60
3	60	--	--	--	--	60
4	30	--	--	18	12	60
Total	150	48	12	18	12	240

Academic year 1 (Active)

Subjects Semester 1
Semester 1	Credits		Language	Prerequisites
Business Economics: Introduction	6	Basic area-subject	Spanish, Basque, English
Introduction to Accounting	6	Basic area-subject	Spanish, Basque, English
Introduction to Economics I: Principles of Microeconomics	6	Basic area-subject	Spanish, Basque, English
Introduction to Law	6	Basic area-subject	Spanish, Basque, English
Mathematics I	6	Basic from other areas	Spanish, Basque, English

Subjects Semester 2
Semester 2	Credits		Language	Prerequisites
Business Economics: Organisation & Management	6	Basic area-subject	Spanish, Basque, English
Economic History	6	Basic area-subject	Spanish, Basque, English
Financial Accounting	6	Basic area-subject	Spanish, Basque, English
Introduction to Economics II: Principles of Macroeconomics	6	Basic area-subject	Spanish, Basque, English
Mathematics II	6	Basic from other areas	Spanish, Basque, English

Academic year 2 (Active)

Subjects Semester 1
Semester 1	Credits		Language	Prerequisites
Cost Accounting	6	Compulsory	Spanish, Basque, English
Mathematics of Financial Operations	6	Compulsory	Spanish, Basque, English
Microeconomics	6	Compulsory	Spanish, Basque, English
Sales Management: Introduction	6	Compulsory	Spanish, Basque, English
Statistics and Data Analysis	6	Compulsory	Spanish, Basque, English

Subjects Semester 2
Semester 2	Credits		Language	Prerequisites
Commercial Distribution	6	Compulsory	Spanish, Basque
Marketing Communications: Principles and Planning	6	Compulsory	Spanish, Basque, English
Product & Pricing Decisions	6	Compulsory	Spanish, Basque
Sociology of Consumerism	6	Compulsory	Spanish, Basque
Statistics Applied to Marketing & Market Research	6	Compulsory	Spanish, Basque

Academic year 3 (Active)

Subjects Semester 1
Semester 1	Credits		Language	Prerequisites
Accounting Analysis	6	Compulsory	Spanish, Basque, English
Company Tax Regime	6	Compulsory	Spanish, Basque, English
Macroeconomics	6	Compulsory	Spanish, Basque, English
Marketing Research: an Introduction	6	Compulsory	Spanish, Basque, English
Strategic Management: Business Policy	6	Compulsory	Spanish, Basque, English

Subjects Semester 2
Semester 2	Credits		Language	Prerequisites
Applications of Marketing Research	6	Compulsory	Spanish, Basque, English
Commercial Communication: Decisions	6	Compulsory	Spanish, Basque
Financial Management for Marketing & Foreign Trade Management	6	Compulsory	Spanish, Basque
International Marketing	6	Compulsory	Spanish, Basque, English
Techniques for Forecasting Demand	6	Compulsory	Spanish, Basque

Academic year 4 (Active)

Subjects Semester 1
Semester 1	Credits		Language	Prerequisites
Comunicación Profesional Escrita en Euskera	6	Elective
Innovation & Creation of Businesses	6	Compulsory	Spanish, Basque
Marketing Management	6	Compulsory	Spanish, Basque
Marketing of Services and other Intangibles	6	Compulsory	Spanish, Basque, English
Operational Research for Logistics & Distribution	6	Compulsory	Spanish, Basque
Sales Management & Commercial Negotiation	6	Compulsory	Spanish, Basque

Subjects Semester 2
Semester 2	Credits		Language	Prerequisites
Comunicación Profesional Oral en Euskera	6	Elective
Consumer Behaviour	6	Elective	Spanish
Consumer Law	6	Elective
Final Year Project	12	Final year project		With pre-requirements
Industrial Marketing	6	Elective	Spanish
Internal Marketing & Management Skills	6	Elective	Spanish
Market Law	6	Elective
Marketing Simulation Games	6	Elective	Spanish