Course outline
Credits and subjects
Year | Compulsory | Core subjects | Core subjects from other areas | Optional subjects | FDP | Total |
---|---|---|---|---|---|---|
3 | 30 | -- | -- | 30 | -- | 60 |
4 | 30 | -- | -- | 18 | 12 | 60 |
Total | 60 | -- | -- | 48 | 12 | 120 |
Anual | Credits | Language | Prerequisites | |
---|---|---|---|---|
Dual Training I | 30 | Elective |
Semester 1 | Credits | Language | Prerequisites | |
---|---|---|---|---|
Communication Management at International Organisations | 6 | Elective | Spanish, Basque | |
Creativity II | 6 | Elective | Spanish, Basque | |
Graphic Design | 6 | Compulsory | Spanish, Basque | |
Media Planning I | 6 | Compulsory | Spanish, Basque | |
Theory of Public Relations | 6 | Compulsory | Spanish, Basque |
Semester 2 | Credits | Language | Prerequisites | |
---|---|---|---|---|
Applied Graphic Design | 6 | Elective | Spanish, Basque | |
Audio-visual Narrative | 6 | Elective | Spanish, Basque | |
Communication, Genre & Mass Culture in the Contemporary World | 6 | Elective | Spanish, English | |
Market Research | 6 | Compulsory | Spanish, Basque | |
Media Planning II | 6 | Compulsory | Spanish, Basque | |
Norms and Usage in Basque | 6 | Elective | Basque | |
Public Relations Techniques | 6 | Elective | Spanish, Basque | |
Training Spokespersons | 6 | Elective | Spanish, Basque |
Anual | Credits | Language | Prerequisites | |
---|---|---|---|---|
Dual Training II | 18 | Elective |
Semester 1 | Credits | Language | Prerequisites | |
---|---|---|---|---|
Art Management | 6 | Elective | Spanish, Basque | |
Audio-visual System | 6 | Elective | ||
Basque Language, Culture and Media | 6 | Elective | Basque | |
Consumer Psychosociology and Marketing | 6 | Compulsory | Spanish, Basque | |
Effectiveness of Advertising | 6 | Compulsory | Spanish, Basque | |
Globalisation & the World Economic System | 6 | Elective | Spanish, Basque | |
Management of Public Communications | 6 | Elective | Spanish, Basque | |
Multimedia Directing in Advertising | 6 | Elective | Spanish, Basque | |
Strategic and Interactive Marketing | 6 | Compulsory | Spanish, Basque |
Semester 2 | Credits | Language | Prerequisites | |
---|---|---|---|---|
Advertising Law | 6 | Compulsory | Spanish, Basque | |
Ethics in Advertising | 6 | Elective | Spanish | |
Final Year Project | 12 | Final year project | ||
Marketing Cultural | 6 | Elective | Spanish, Basque | |
Press Office | 6 | Elective | Spanish, Basque | |
Strategic & Operational Communication | 6 | Compulsory | Spanish, Basque |