Teaching staff
SERGIO MONGE BENITO
- Knowledge area
- Audio-visual Communications and Advertising
- Department
- Audio Visual Communications and Advertising
- Centre
- Faculty of Social and Communication Sciences
- Electronic mail
- sergio.monge@ehu.eus
Sergio Monge Benito has obtained a Degree in Advertising and Public Relations (2001), a Ph.D in Audiovisual Communication and Advertising (2007) and another Degree in Biochemistry and Molecular Biology (2018), all of them in the UPV/EHU. Today, he works as an Aggregate Professor for the Department of Audiovisual Communication and Advertising for the UPV/EHU. He researches and teaches topics related to communication.
Before teching, he has worked as a Marketing Manager for a company and on his own as a Digital Communication Consultant.
He has 2 main research lines. The first one has to do with digital communication and its different manifestations (influencers, social networks, microblogging...)
The second line is related with what has been called neuromarketing, the application of techniques and technologies from neuroscience to market research and copytesting.
In both lines, he has published in well-known spanish scientific journals like Revista Latina de Comunicación Social, Communication & Society, Telos, Trípodos, Doxa, Pensar la Publicidad, Zer, Questiones publicitarias or Investigación y Marketing. He has also published several chapters in books and presented several communications in national and international congresses.