By the end of this course, students should be able:



1. To analyse the relationships between the Media System and the Public Opinion, relating to some key issues, as well as to evaluate from a critical point of view the main findings and theories about Communication.



2. To analyse the relationships between the Media System and the Mass Culture, relating to some key issues, as well as to evaluate from a critical point of view the main findings and theories about Communication.



3. To test, at a basic level, some research methods and technics applied to mass communication

1 Theoretical thoughts about communication



2 Information and society



3 Communication and Culture



4 Public Opinion

This is a 6 credits' course, which means an estimate workload of 150 hours: 60 of them are face-to-face sessions with the lecturer, and the other 90 are for autonomous work. This workload is organised as follows:



Classroom activities (60 hours):

-Lectures

-Group work: small groups working about readings, problem solving, etc.

-Plenary: discussion within the main group



Autonomous work (90 hours)

-Reading and working with other sources: articles, material for exercises, etc.

-Organising collected information, making exercises, etc.

-Other activities

The student will be marked through continous evaluation, and final grading will be based on that. T that end they will have to complete the practical exercises and presentations during the course. 70 % of the final mark will be based on exercises and case studies and its oral defence, and by the end of the semester the student will also have to pass a written examm.



If the student, according to the regulations of the UPV/EHU, chooses not to be marked by continous evaluation, she or he will be able to complete a final assessment. This assessment will have two parts. The first one based on questions to be explained, and it will be the 60 % of the mark; the rest will be based on exercises and presentations during the course (40%)) and presented at the same time of the first part.



If the student chooses to be evaluated through the last option, she or he will have to notify the lecturer in writing one month in advance from the date for the final assessment.

All the materials will be available on eGela.

Basic bibliography

Adorno, T. W., Horkheimer, M. (1997) Dialectic of enlightment. New edn. London: Verso Books.



Hall, S. (1980) 'Encoding/decoding'. in Culture, media, language: Working

papers in cultural studies, 1972-79. New York: Routledge.



Hall, S. (1996) ‘Who needs identity’. in Questions of cultural identity. ed. by Hall, S., Du Gay, P . Rep. London: SAGE Publications Ltd.



Hartley, J (2002). Communication, cultural and media studies :

the key concepts. London: Routledge.



McLuhan, M. (1992) The global village: Transformations in world life and media in the 21st century. New York: Oxford University Press USA.



Mulvey, L (1989). Visual and other pleasures. Houndmills: Macmillan

Education.



Noelle-Neumann, E. (1974) ‘The spiral of silence: A theory of public opinion’. Journal of Communication, 24, 43-51



West, R., Turner, L. H. (2010) Introducing communication theory. Analysis and application. 4th edn. New York: McGraw-Hill, 11-15.

In-depth bibliography

Gill, R. (2007). ‘Postfeminist Media Culture. Elements of a sensibility,’
European Journal of Cultural Studies, 10.2: 147-166.

Hayles, K. (2012) How we think. Digital media and contemporary
technogenesis. Chicago: Chicago University Press.

Katz, E., & Lazarfeld, P. (1955) The part played by the people in the flow of
mass communication. New York: The Free Press.

Katz, E., Blumler, J., Gurevitch, M. (1973) 'Uses and gratifications
research'. The Public Opinion Quarterly, 37, 509-523.

Lasswel, H. D. (1948) 'The structure and function of communication in
society'. in The communication of ideas. ed. by Bryson, L. New
York: Harper.

Lazarfeld, P., Merton, R. K. (1948) 'Mass communication, popular taste
and organized social action' in The communication of ideas. ed. by
Bryson, L. New York: Harper.

Lazarfeld, P.F., Berelson, B., Gaudet, H. (1968) The people's choice: How the
voter makes up his mind in a presidential campaign. 3rd ed. New
York: Columbia University Press.

McRobbie, A. (2004) “Postfeminism and popular culture” Feminist Media
Studies Vol. 4, No. 3 : 255-264.

Morley, D. (1999) 'Understanding the uses of television, television in the
family'. in Family television cultural power and domestic leisure.
London: Routledge.

Tasker, Y. and Negra, D. (2007) Postfeminism: Gender and the Politics of
Popular Culture. Durham: Duke University Press.

Whelehan, Imelda (2000). Overloaded: popular culture and the future of
feminism. London: Women's Press.

Journals

http://www.ehu.es/zer
http://www.felafacs.org/rederevistas/
http://www.portalcomunicacion.com/esp/d_doc_rev.asp
http://web.usal.es/-abadillo/recursosdeinvestigacion.htm