2 Competences / Learning outcomes of the subject



In the course Principles of Journalistic Design the student will apply the following competencies of the Degree in Journalism:

1. The abilities, techniques, technologies and resources of communication and information processes.

2. The design of the formal and aesthetic aspects of the information content, according to the characteristics of the different communication firms.

3. Conceiving, planning, executing and successfully managing news or communication projects.



In addition, this subject will allow the student to obtain the following capacities:

1. To identify and apply the general graphic elements of design for the realization of a journalistic product.

2. To learn and effectively handle the work tools (desktop publishing programs) for the creation of a journalistic product.

3. To articulate and structure journalistic information

3 Theoretical and practical content



1. Press, Technology and Design in the last quarter of the 20th century

- Basic principles.

- The IFE concept.

- Brief history of the Journalistic Design.

- Terminological clarifications.

- Definition and objectives.



2. Elements of the Journalistic Design I

- The format.

- The header.

- The column.

- The page.



3. Elements of the Journalistic Design II

- Typography.

- Titling.

- Illustration.

- Typographic resources.



4. Elements of the Journalistic Design III

- Whites.

- Colours.

- The articulation of the journalistic product.

- Advertising.



5. 'New Media'. The change in Journalistic Design on the 'websites' of Digital Newspapers.

4 Methodology



In the master classes (two hours a week) the theoretical contents of the subject will be presented and significant examples of the topics addressed will be shown.



Practical sessions (two hours a week) will be carried out in a Multimedia Room and these will consist of practical exercises with desktop publishing programs (InDesign, etc.).

Ordinary call: Guidance and withdrawal



Final evaluation system and percentages:

1. Multiple choice test: 20% (of the total mark)

2. Individual and team works: 80% (of the total mark)



If face-to-face teaching is suspended due to the pandemic situation, a theoretical and practical work will be requested instead. "In addition, students will hand in all the rest of the practical exercises"



In accordance with art. 8.3 of the Regulatory framework of Student Body Assessment, students who wish to abandon continuous assessment and adhere to the final exam must submit a writing message to the teacher within the first nine weeks of the semester, that is, before November 10th.



In accordance with article 12.2 of the Regulatory framework for Student Body Assessment, students may withdraw from the call within a month before the end of the teaching period, that is, before November 22th. The resignation must be submitted written to the teacher of the subject.



For those students taking the final exam, withdrawal will be a fact when not attending the test on the official evaluation day.

Adobe InDesign

Basic bibliography

Basic

- Koren, Leonard & Wippo Meckler, R. (2001). Graphic Design Cookbook. Mix & Match Recipes for Faster, Better Layouts. Chronicle Books

In-depth bibliography

Depth bibliography
- Brown, T. (2009) Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation. New York: HarperCollins.
- Cross, N. (2011) Design Thinking. London: Bloomsbury.
- E Carter, David. (2001). The big book of corporate identity design. HarperCullins Publishers, New York.
- Loxley, Simon (2004). The Secret History of Letters. I.B. Tauris.
- Norman, D. A. (1990) The Design of Everyday Things. New York: Doubleday
- Paxson, P. (2018) Mass Communications and Media Studies: An Introduction. Bloomsbury.
- Thomas, Gregory (2000). How to design logos, symbols, and icons. North Light Books, China