Ainara Larrondo Ureta is an Associate Professor in the Department of Journalism at the University of the Basque Country (UPV/EHU), where she works within a trilingual teaching profile. She holds a PhD in Journalism and an MA in Contemporary History. Since the beginning of her academic career, she has developed a trajectory that combines research, teaching and university management in the field of journalism and contemporary communication.

She is accredited as Full Professor by Unibasq (2018) and by ANECA (2024), and has been awarded four six-year research evaluation periods, one of them in knowledge transfer (CNEAI). She has held several academic management roles, including Vice-Dean for Infrastructure (2015–2021), and has served on a range of university committees related to quality assurance, teaching and academic organisation. She was Coordinator of the BA in Journalism at UPV/EHU (2021–2025) and has been a member of the board of the Spanish Society of Journalism Studies since 2019.

Before fully entering academia, she combined her doctoral research with professional work in the media and teaching activities. She maintains this link with the professional field through regular collaboration with media organisations and professional bodies such as EITB, Onda Vasca and the Basque Association of Journalists, contributing to outreach, knowledge transfer and public debate on contemporary journalism.

She has teaching experience in Basque, Spanish and English in undergraduate courses related to journalistic writing (News Genres, Opinion Writing, Reporting, Web Content Production and Writing) as well as in other areas such as Introduction to Online Journalism, Media Ethics and Print Media Technology. At postgraduate level, she has taught courses on digital communication and communication research, bringing current research developments and changes in the professional field into her teaching practice.

She has participated in seven Teaching Innovation Projects and IKD3 initiatives, coordinating three of them, and is currently involved in international initiatives, including projects within the ENLIGHT alliance in collaboration with the University of Galway and Comenius University in Bratislava. She has obtained Outstanding and Excellent evaluations in the Docentiaz programme, has supervised five completed PhD theses and numerous undergraduate and master’s dissertations. She has also been an Erasmus visiting lecturer at Università Cattolica del Sacro Cuore in Milan (Italy, 2018), the University of Udine (Italy, 2018), Hanze University of Applied Sciences in Groningen (Netherlands, 2017) and the University of Beira Interior (Portugal, 2013).

She was a postdoctoral researcher at the University of Glasgow (Scotland, 2012) and has since coordinated research teams within competitive funding schemes. Since 2015 she has been Principal Investigator of the Gureiker research group, a consolidated research group in the Basque University System funded by the Basque Government. She has also taken part in more than twenty competitive research projects at European, national and regional level.

Her research focuses on digital innovation in the media, transformations in journalism and communication in technological environments, and, more recently, on areas such as digital activism and gender-aware communication. She has produced more than two hundred scholarly contributions in journalism and communication, including books, book chapters, articles in journals indexed in JCR-SSCI and Scopus, outreach publications, conference papers, invited talks and teaching materials. She has served on numerous scientific committees and has experience in organising international academic events. She is a member of the editorial boards of journals such as Anàlisi, the journal of the Spanish Association for Communication Research, and ZER, among others, and regularly contributes to research evaluation and academic assessment processes.

• ORCID: 0000-0003-3303-4330  
• Web of Science Researcher ID: U-3029-2019
• Scopus ID: 56507340200
• H-index (26); i10: 74: Google Scholar
• UPV/EHU Scientific Production Website

• Digital communication and innovation; journalistic narratives and genres; media, gender perspective and feminism; political, public and corporate communication; history of journalism.

• Larrondo-Ureta, A. (2025). Bienestar en la profesión periodística: retos y soluciones [Ponencia invitada en la sesión “El gran diálogo”, 5 de febrero]. Gabinete de Comunicación y Educación, Universitat Autònoma de Barcelona. (Well-being in the Journalism Profession: Challenges and Solutions [Invited lecture in the session “The Great Dialogue”, 5 February]. Communication and Education Research Group, Universitat Autònoma de Barcelona).

• Alonso Jurnet, A., & Larrondo Ureta, A. (2025). The Contribution of Extreme Event Communication To Climate Change Mitigation: Outrage And Blame Discourse In Twitter Conversation On Severe Fires. Journalism and Media, 6(1), 1. DOI: 10.3390/journalmedia6010001  

• Larrondo Ureta, A.; García González, C. (2024). Periodismo y activismo comunitario por la igualdad: iniciativas innovadoras de la redacción colaborativa de Chicas Poderosas (Journalism and Community Activism for Equality: Innovative Initiatives within the Collaborative Newsroom of Chicas Poderosas). Dígitos. Revista de Comunicación Digital, 10: 218-238. DOI: 10.7203/drdcd.v0i10.284 

• Larrondo Ureta, A.; Peña Fernández, S. (2024). La formación de periodistas en la era de la inteligencia artificial: aproximaciones desde la epistemología de la comunicación (Journalists’ Training in the age of Artificial Intelligence: Approaches from the epistemology of communication). Anuario ThinkEPI, 18. DOI:10.3145/thinkepi.2024.e18a11

• Larrondo Ureta, A.; Peña Fernández, S.; Morales i Gras, J. (2024). Shaping the notion of #wellbeing in the therapy culture context: an analysis through Instagram narratives. Journal of Communication Management. DOI: 10.1108/JCOM-01-2024-0017.

• Larrondo Ureta, A., Peña Fernández, S., & Morales i Gras, J. (2024). Política vs. entretenimiento. Análisis del liderazgo conversacional de los medios en las redes sociales/Politics Vs. Entertainment. Conversational Leadership of the Media in Social Networks. Profesional de la información, 33(4). DOI: 10.3145/epi.2024.0425

• Larrondo Ureta, A.; Alonso Jurnet, A. (2024). Innovating Public Service Media Practice and Mission: Transmedia Campaigns for Activist Journalism and Brand Engagement. Journalism Practice. DOI: 10.1080/17512786.2024.2433249

• Larrondo Ureta, A.; Orbegozo Terradillos, J. (2024). Verificación informativa en tiempo de elecciones y debates (Fact-checking in Election Periods and Electoral Debates). Revista Kazetariak, 211.

• Larrondo Ureta, A.; Peña Fernández, S.; Peña Alonso, U. (2024). Adimen artifiziala Euskal Herrriko elkarrizketa digitalean dibulgaziorako galdutako aukera? (Artificial Intelligence in the Digital Conversation in the Basque Country: A Missed Opportunity for Public Communication?), 99-114. In: Castro, H.; Mimenza, L. (Eds). Euskal Hebideen Urtekaria: 2023-2024. Leioa: Behategia. ISBN 978-84-09-59237-1.

• Larrondo Ureta, A.; Tejedor Calvo, S. (2024). Challenges and Opportunities for Journalistic Innovation in the Big Data Era: Evolution and Role of Media Labs. In: Sixto-García, J.; Quian, A.; Rodríguez-Vázquez, A.; Silva-Rodríguez, A.; Soengas-Pérez, X. (Eds.). Journalism, Digital Media and the Fourth Industrial Revolution. ISBN 978-3-031-63152-8. Suiza: Springer Nature; PalGrave MacMillan.

• Larrondo Ureta, A.; Orbegozo Terradillos, J.; Peña Fernández, S.; Morales, J. (2024). A review of analytical procedures in social media: communication in the digital public sphere and big data. In: Caldevilla D.; Barrientos, A. (Coord.). Internet al servicio de la modernidad en red. Suiza: Peter Lang. ISBN: 978-3-631-91598-1.

• Peña-Fernández, S.; Larrondo Ureta, A.; Morales i Gras, J. (2023). Feminism, gender identity and polarization in TikTok y Twitter. Comunicar, 75(2), 1-12.

• Larrondo Ureta, A. et al. (2022). University teaching experiences with Sustainable Development Goals (SDG): promoting transversal competencies in online journalism. Applied Environmental Education & Communication, 21(2): 140-149 ISSN: 1533-015X. 
• Peña-Fernández, S.; Larrondo-Ureta, A.; Morales-i-Gras, J. (2022). Current affairs on TikTok. Virality and entertainment for digital natives. Profesional de la información, 31(1).
• Larrondo Ureta, A.; Orbegozo Terradillos, J. (2022). Hashtivism’s potentials for mainstreaming feminism in politics: the Red Lips Revolution transmedia narrative. Feminist Media Studies, 22(5): 1139-1162.  ISSN: 1468-0777. Online ISSN: 1471-5902.
• Larrondo-Ureta, A.; Peña-Fernández, S.; Morales-i-Gras, J. (2021). Disinformation, vaccines, and Covid-19. Analysis of the infodemic and the digital conversation on Twitter. Revista Latina de Comunicación Social, 19.
• Larrondo Ureta, A. et al. (2021). Cooperação virtual e ODS nas universidades do espaço ibero-americano - ferramentas de inovação no ensino do ciberjornalismo. PragMATIZES, 21, 150-164. ISSN: 2237-1508.
• Larrondo-Ureta, A.; Meso-Ayerdi, K.; Peña-Fernández, S. (2020). Shared Spaces for News Content Production in Spanish Online Media. In: J. Vázquez-Herrero et al. (Ed.), Journalistic Metamorphosis. Media Transformation in the Digital Age (pp.113-127). Berlín: Springer.
• Larrondo-Ureta, A. et al. (2020). Innovación educativa para la internacionalización y la convergencia de la enseñanza del ciberperiodismo en Iberoamérica. Anàlisi, 62, 35-56.
• Larrondo-Ureta, A.; Peña-Fernández, S.; Agirreazkuenaga-Onaindia, I. (2020). Hacia una mayor participación de la audiencia: experiencias transmedia para jóvenes. Estudios sobre el Mensaje Periodístico, 26(4), 1445-1454.
• Larrondo-Ureta, A.; Peña-Fernández, S.; Agirreazkuenaga-Onaindia, I. (2020). Comments, What For? User Participation and Quality of the Debate in Four European Newspapers Political J-blogs. Media Watch, 11(2), 247-262.
• Larrondo-Ureta, A.; Peña-Fernández, S.;  Fernandes-Teixeira, J. (2020). Online Journalism Teaching and Learning Processes Beyond the Classroom and the University: Experiences in International Virtual Collaboration on Multimedia Projects. Journalism & Mass Communication Educator.
• Peña-Fernández, S.; Meso-Ayerdi, K.; Larrondo-Ureta, A. (2020). Active audiences: Empowering citizens’ discourse in the hybrid media system. Madrid: McGraw-Hill.
• Larrondo-Ureta, et al. (2020). Gizarte komunikazioa irakatsi-ikasteko UPV-EHUren hezkuntza berrikuntza esperientziak (2010-2020): IKTak, POIak, nazioartekotzea eta GJHak. Mediatika, 18.
• Orbegozo-Terradillos, J.; Larrondo-Ureta, A.; Morales i Gras, J. (2020). Influencia del género en los debates electorales en España: análisis de la audiencia social en #ElDebateDecisivo y #L6Neldebate. El Profesional de la Información, 29(2).
• Larrondo Ureta, A. (2019). (In)visibility of feminism in the media. The depiction of the second-wave women’s movement in Spain. Feminist Media Studies, 20(1), 70-85.
• Larrondo Ureta, A. (2019). Scope and Difficulties of the Transmedia Practice.A Case Study on the Spanish PSM System. Journalism Practice, 14(8), 991-1007.
• Larrondo Ureta, A.; Morales i Gras, J.; Orbegozo Terradillos, J.(2019). Feminist hashtag activism in Spain: measuring the degree of politisation of online discourse on #YoSíTeCreo, #HermanaYoSíTeCreo, #Cuéntalo y #NoEstásSola. Communication & Society, 32(4), 207-221.
• Larrondo Ureta, A.; Orbegozo Terradillos, J. (2019). Feminismoari XX. mendean ezarritako ikusezintasun mediatikoaren azterlana: mugimendu sufragistaren eta Emakumearen Askapen Mugimenduaren borroka komunikatiboa. Mediatika, 17, 111-133.
• Larrondo Ureta, A.; Peña-Fernández, S.; Orbegozo Terradillos, J. (2019). Palabra de candidata. La limitada influencia del género en el discurso electoral en Twitter. Comunicación y medios, 40, 114-126.
• Orbegozo, J.; Morales, J.; Larrondo, A. (2019). Feminismos indignados ante la justicia: la conversación digital en el caso de 'La Manada'. IC (Revista de Información y Comunicación), 16, 211-247.
• Larrondo Ureta, A.; Peña-Fernández, S. (2018). Keeping pace with journalism training in the age of social media and convergence: How worthwhile is it to teach online skills?, Journalism, 19(6), 877.891.
• Larrondo Ureta, Ainara; Rivero Santamarina, Diana (2017). A case study on the incorporation of gender-awareness into the university journalism curriculum in Spain. Gender and Education, [2019: 31(1), 1-14].
• Larrondo Ureta, A. (2017). Regional parties’ web strategies in the age of virtual dialogue and closeness. Electronic Government,13(3), 183-199.
• Larrondo Ureta, A. (2017). Berrikuntza eta egokitzapen estrategikoa konbergentzia-eremuan: Euskal Autonomia Erkidegoko informazio-enpresen erantzuna. ZER, 22(42), 97-117.
• Larrondo Ureta, A. (2016). The advance of autonomous public televisions in the convergent scenario: analysis of transmedia journalistic experiences in EITB and CCMA. Communication & Society, 29 (4), 107-120.
• Larrondo Ureta, A. (2016). Comunicación organizacional ante el reto de la estrategia multiplataforma y 2.0: la experiencia de los partidos políticos en el País Vasco. Profesional de la información, 25(1), 114-123.

• Larrondo Ureta, Ainara; Domingo, David; Erdar, Ivar John; Masip, Pere; Van der Bulck, Hilde (2016). Opportunities and Limitations of Newsroom Convergence. A comparative study on European public service broadcasting organisations. Journalism Studies, 17(3), 277-300.

• Automated counter narratives against misinformation and hate speech for journalists and social media (MR Simón Peña-Fernández), Spanish Ministry of Science and Innovation, 2022-2024.
• Tools for the analysis of parliamentary discourses: polarization, subjectivity and affectivity in the post-truth era (MR Simón Peña-Fernández & Rodrigo Agerri-Gascón), UPV/EHU, 2020-2021. 
• Foresight- Future Oriented Education for Students Incorporating GSC in High-paced Times, 2018-2021, European Commission (2018-1-TR01-KA203-058835) 
• Noticias, redes y usuarios en el sistema híbrido de medios (MR Simón Peña Fernández), Spanish Ministry of Science, Innovation and Universities, 2019-2021.
• Red de Excelencia: Hacia un periodismo inclusivo: convergencia y rol del periodismo español en el escenario de la comunicación global de excelencia, 2017-2019, Spanish National Programme for Fostering Excellence in Scientific and Technical Research
• Audiencias activas y viralización y transformación de los mensajes periodísticos (MR Koldo Meso), Ministry of Economy and Competitiveness, 2016-2018
• Audiencia activas y periodismo. Análisis de la calidad y regulación de los contenidos elaborados por los usuarios, (MR Koldo Meso), 2013-2015,  Ministry of Economy and Competitiveness
• Gureiker, 2016-2021, Grupo de Investigación Consolidado de tipo A del Gobierno Vasco (IT1112-16) (MR Ainara Larrondo & Simón Peña).
• Perfiles digitales de los periodistas vascos y diálogo con las audiencias, UPV/EHU & Journalists' Association of the Basque Country (MR Jesús Pérez), 2018-2020
• Herramientas audiovisuales para el empoderamiento de comunidades desfavorecidas en la implementación de los objetivos de desarrollo sostenible (MR Irati Agirreazkuenaga), 2016-2017, UPV/EHU (Development Cooperation projects)

• Vice-Dean for Infrastructures, Faculty of Social Sciences and Communication (Jan. 2015-Mar. 2021)
• Academic Secretary, Dept. of Journalism (II) (2013-2015)
• Journalism Grade Coordinator (2021-)
• Member of scientific and organisational committees (International Conference of Online Journalism, International Conference of the Spanish Society of Journalism -SEP, EMAKOM Women and Media Seminar, etc.).
• Member of the editorial committee of communication and journalism journals (Mediatika, Anàlisi, ZER, RAE-IC).

• Gureiker (IT-1496). Main Researcher. Consolidated research group (type A) of the Basque university system
• Research lines:
  • Networked media, digital communication trends and innovation.
  • Journalism and artificial intelligence
  • New journalistic and informative narratives on the Internet.
  • Social networks use in journalism and corporate communication
  • Digital literacy, media use
  • Teaching-learning of communication and journalism, professional profiles