The role of the community manager in the marketing strategies of spanish companies most active in social media
- Authors:
- Meso Ayerdi, Koldo, Mendiguren Galdospin, Terese, Pérez Dasilva, Jesús Ángel
- Year:
- 2015
- Journal:
- Estudios sobre el mensaje periodístico
- Volume:
- 21(1)
- Initial page - Ending page:
- 385 - 402
- ISBN/ISSN:
- 1134-1629
- DOI:
- 10.5209/rev_ESMP.2015.v21.n1.49101