XSL Content

Course outline

Credits and subjects

Degree subjects
Year	Compulsory	Core subjects	Core subjects from other areas	Optional subjects	FDP	Total
1	--	54	6	--	--	60
2	60	--	--	--	--	60
3	36	--	--	24	--	60
4	24	--	--	24	12	60
Total	120	54	6	48	12	240

Academic year 1 (Active)

Subjects Semester 1
Semester 1	Credits		Language	Prerequisites
Analysis of the Economic Environment	6	Basic area-subject	Spanish, Basque, English
Audio-visual Language	6	Basic area-subject	Spanish, Basque
Commercial, Corporate and Institutional Communication	6	Basic area-subject	Spanish, Basque
Informative Writing	6	Basic area-subject	Spanish, Basque, English
Language usages in Media	6	Basic from other areas	Basque, English
Uses of the Spanish Language in the Media	6	Basic from other areas	Spanish

Subjects Semester 2
Semester 2	Credits		Language	Prerequisites
Audio-visual Creation Techniques	6	Basic area-subject	Spanish, Basque
Communication and Advertising: Strategies of Persuasion	6	Basic area-subject	Spanish, Basque
Genres of Information	6	Basic area-subject	Spanish, Basque
History of the Contemporary World	6	Basic area-subject	Spanish, Basque, English
Statistics Applied to Communication	6	Basic area-subject	Spanish, Basque, English

Academic year 2 (Active)

Subjects Semester 1
Semester 1	Credits		Language	Prerequisites
Advertising & HR Processes & Systems	6	Compulsory	Spanish, Basque
Managing Documentary Sources	6	Compulsory	Spanish, Basque
Marketing: Concepts, Strategies and Techniques	6	Compulsory	Spanish, Basque
Theory of Public Relations	6	Compulsory	Spanish, Basque
Web news content creation and reporting	6	Compulsory	Spanish, Basque, English

Subjects Semester 2
Semester 2	Credits		Language	Prerequisites
Advertising Copywriting	6	Compulsory	Spanish, Basque
History of Advertising	6	Compulsory	Spanish, Basque, English
History of Political Thought	6	Compulsory	Spanish, Basque
Methods of Research in Communication	6	Compulsory	Spanish, Basque
Public Relations Techniques	6	Compulsory	Spanish, Basque

Academic year 3 (Active)

Subjects Anual
Anual	Credits		Language	Prerequisites
Dual Training I	24	Elective

Subjects Semester 1
Semester 1	Credits		Language	Prerequisites
Art Management	6	Elective	Spanish, Basque
Audio-visual Narrative	6	Elective	Spanish, Basque, English
Communication Effectiveness	6	Elective	Spanish, Basque
Digital Marketing	6	Elective	Spanish, Basque
Graphic Design	6	Compulsory	Spanish, Basque
Media Planning I	6	Compulsory	Spanish, Basque

Subjects Semester 2
Semester 2	Credits		Language	Prerequisites
Applied Graphic Design	6	Elective	Spanish, Basque
Creativity	6	Compulsory	Spanish, Basque
Euskera and Basque Culture	6	Elective	Basque, English
Information Law	6	Compulsory	Spanish, Basque
International Relations	6	Compulsory	Spanish, Basque
Media Planning II	6	Compulsory	Spanish, Basque
Training Spokespersons	6	Elective	Spanish, Basque

Academic year 4 (Active)

Subjects Anual
Anual	Credits		Language	Prerequisites
Dual Training II	24	Elective

Subjects Semester 1
Semester 1	Credits		Language	Prerequisites
Audio-visual System	6	Elective
Communication Management at International Organisations	6	Elective	Spanish, Basque
Communication in Basque: Oral expression in the media	6	Elective	Basque
Consumer Psychosociology and Marketing	6	Compulsory	Spanish, Basque
Creativity II	6	Elective	Spanish, Basque
Multimedia Directing in Advertising	6	Elective	Spanish, Basque
Research in Marketing	6	Elective	Spanish, Basque
Strategic and Interactive Marketing	6	Compulsory	Spanish, Basque

Subjects Semester 2
Semester 2	Credits		Language	Prerequisites
Advertising Law	6	Compulsory	Spanish, Basque
Contemporary Aesthetic Movements	6	Elective	Spanish, Basque
Final Year Project	12	Final year project
Management of Public Communications	6	Elective	Spanish, Basque
Strategic & Operational Communication	6	Compulsory	Spanish, Basque
Virtual Community Management	6	Elective	Spanish, Basque

Optional subjects: Academic year 3, Academic year 4 (Active)

Subjects Semester 2
Semester 2	Credits		Language	Prerequisites
Communication, Genre & Mass Culture in the Contemporary World	6	Elective	Spanish, English