XSL Content
Marketing: Concepts, Strategies and Techniques
- Centre
- Faculty of Social and Communication Sciences
- Degree
- Bachelor's Degree in Advertising & Public Relations
- Academic course
- 2022/23
- Academic year
- 2
- No. of credits
- 6
- Languages
- Spanish
- Basque
TeachingToggle Navigation
| Study type | Hours of face-to-face teaching | Hours of non classroom-based work by the student |
|---|---|---|
| Lecture-based | 46 | 69 |
| Applied classroom-based groups | 14 | 21 |
Teaching guideToggle Navigation
AimsToggle Navigation
La asignatura aproxima al alumnado al concepto de marketing y su génesis histórica y analiza las herramientas de marketing identificando las diferentes partes de un plan de marketing: precio, producto, distribución y comunicación.
TemaryToggle Navigation
Conceptos y desarrollo del marketing Definiciones
El mercado y su entorno El entorno de la empresa
Comportamiento del consumidor Los procesos de decisión
Producto, precio, distribución y comunicación Las 4 variables del marketing
MethodologyToggle Navigation
La meto consta
Assessment systemsToggle Navigation
La nota final se obtiene haciendo la media entre la nota del test y la nota de los ejerccios, siempre que se obtenga por lo menos el 60% en una de las partes y el 40% en la otra.
Compulsory materialsToggle Navigation
Marketing conceptos y estrategias
Santesmases Mestre, Miguel
Editorial Pirámide
Principios de marketing
Principios de marketing
Quintana Daza, Miguel Ángel
Editorial Deusto
BibliographyToggle Navigation
Basic bibliography
Marketing conceptos y estrategias
Santesmases Mestre, Miguel
Editorial Pirámide
Principios de marketing
Principios de marketing
Quintana Daza, Miguel Ángel
Editorial Deusto
Dirección de marketing
Grande, Idelfonso
Editorial: McGaruw Hill
Dirección de Marketing
Kotler Philip
Editorial Prentice Hall
Marketingeficaz,com
Alet, Joseph
Editorial: Getión 2000
In-depth bibliography
Marketingeficaz,com
Alet, Joseph
Editorial: Getión 2000
Journals
ESIC, revista española de investigación de marketing
What's new on marketing
Harvard-Deusto Marketing & ventas
Se sugiere revisar las revistas sobre marketing de la biblioteca
Examining board of the 5th, 6th and exceptional callToggle Navigation
- JIMENEZ IGLESIAS, ESTEFANIA
- MARTINEZ MARTINEZ, JOSU
- NERECAN UMARAN, AMAIA
GroupsToggle Navigation
16 Teórico (Spanish - Tarde)Show/hide subpages
| Weeks | Monday | Tuesday | Wednesday | Thursday | Friday |
|---|---|---|---|---|---|
| 1-1 | 16:00-18:00 | 16:00-18:00 | |||
| 2-15 | 17:30-19:00 | 16:00-17:30 |
Teaching staff
16 Applied classroom-based groups-1 (Spanish - Tarde)Show/hide subpages
| Weeks | Monday | Tuesday | Wednesday | Thursday | Friday |
|---|---|---|---|---|---|
| 2-15 | 19:00-20:00 |
Teaching staff
16 Applied classroom-based groups-2 (Spanish - Tarde)Show/hide subpages
| Weeks | Monday | Tuesday | Wednesday | Thursday | Friday |
|---|---|---|---|---|---|
| 2-15 | 15:00-16:00 |
Teaching staff
17 Teórico (Spanish - Tarde)Show/hide subpages
| Weeks | Monday | Tuesday | Wednesday | Thursday | Friday |
|---|---|---|---|---|---|
| 1-1 | 16:00-18:00 | 16:00-18:00 | |||
| 2-15 | 17:30-19:00 | 16:00-17:30 |
Teaching staff
17 Applied classroom-based groups-1 (Spanish - Tarde)Show/hide subpages
| Weeks | Monday | Tuesday | Wednesday | Thursday | Friday |
|---|---|---|---|---|---|
| 2-15 | 19:00-20:00 |
Teaching staff
17 Applied classroom-based groups-2 (Spanish - Tarde)Show/hide subpages
| Weeks | Monday | Tuesday | Wednesday | Thursday | Friday |
|---|---|---|---|---|---|
| 2-15 | 15:00-16:00 |
Teaching staff
31 Teórico (Basque - Mañana)Show/hide subpages
| Weeks | Monday | Tuesday | Wednesday | Thursday | Friday |
|---|---|---|---|---|---|
| 1-1 | 09:00-11:00 | 13:00-15:00 | |||
| 2-15 | 14:00-15:00 | 12:00-14:00 |
Teaching staff
31 Applied classroom-based groups-1 (Basque - Mañana)Show/hide subpages
| Weeks | Monday | Tuesday | Wednesday | Thursday | Friday |
|---|---|---|---|---|---|
| 2-15 | 14:00-15:00 |
Teaching staff
32 Teórico (Basque - Mañana)Show/hide subpages
| Weeks | Monday | Tuesday | Wednesday | Thursday | Friday |
|---|---|---|---|---|---|
| 1-1 | 09:00-11:00 | 13:00-15:00 | |||
| 2-15 | 14:00-15:00 | 12:00-14:00 |
Teaching staff
32 Applied classroom-based groups-1 (Basque - Mañana)Show/hide subpages
| Weeks | Monday | Tuesday | Wednesday | Thursday | Friday |
|---|---|---|---|---|---|
| 2-15 | 14:00-15:00 |