Aitor Castañeda Zumeta: Presentation

Aitor Castañeda Zumeta

Presentation

Aitor Castañeda-Zumeta—San Sebastian (Spain) 1987—is a Ph.D doctor in Social Communication from the University of the Basque Country—officially UPV/EHU, 2018—. He serves as a contratado-doctor lecturer to the Journalism Department of the University’s Social Science and Communication Faculty (GKZ/CSC) since 2024.

Dr Castañeda-Zumeta’s research fields are visual storytelling, infography and graphic humor in the media. His career began in January 2013 at GKZ/CSC’s Audiovisual Communication and Advertising Department. Since then, he has published nine scientific papers in indexed journals—two of them in the Q1-2 (SJR) category. He also participated in 18 international conferences as speaker and manager. His h-index was 5 in March 2025 (GS).

Dr Castañeda-Zumeta started as a lecturer in the curse 2016-17 (UPV/EHU). Since then, he has taught several subjects related to commercial, corporate and institutional communication, as well as marketing, informative writing and documentation. He also collaborates with articles in press, as well as in the online magazine Euskonews of Eusko Ikaskuntza [Society of Basque Studies], of which he is a member.

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Research projects

  • Member of the European "Horizon" project Deliah (Democratic Literacy and Humor, HORIZON-CL2-2024-DEMOCRACY-01). University of Ghent (Flanders, Belgium), 2025-2029.
  • Nacionalismos y culturas políticas en el País Vasco en perspectiva comparada. UPV/EHU, 2024-2025 (GIU 23/007).
  • Member of the non-established research group HACIDA (Humor And Conflict In the Digital Age). University of Ghent, 2023-2024.
  • Research fellowship (January-April 2022) in IKER, Research Center for Basque Language and Texts (Campus of Bayonne, University of Pau and Adour Lands, France). UPV/EHU (MOV21/13).
  • Estudio ETA en los archivos nacionales del Reino Unido. UPV/EHU, 2022-2026 (PES22/83).
  • ETA en los archivos nacionales de Reino Unido e Irlanda. UPV/EHU, 2021-2023 (US21/02).
  • Nacionalismos y culturas políticas en el País Vasco en perspectiva comparada. UPV/EHU, 2021-2023 (GIU 20/02)
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Research papers

  • Zabaleta-Urkiola, I., Arriaga-Azkarate, T., & Castañeda-Zumeta, A. (2024). Television audience in European Minority Languages: Reality, demographic profile, and correlation. Textual & Visual Media, 18(2), 5-19. https://doi.org/10.56418/txt.18.2.2024.1
  • Castañeda-Zumeta A. (2023). The graphic satire in Enbata political journal (1960-1975). Revista Internacional de Historia de la Comunicación, (21), 193-217. https://dx.doi.org/10.12795/RIHC.2023.i21.11
  • Castañeda, A. (2020). Graphic humor in on and off line editions of the newspapers of the Basque Autonomous Community and Navarre (2019). A descriptive approach. Uztaro, (113), 67-90. https://doi.org/10.26876/uztaro.113.2020.4
  • Castañeda Zumeta, A. (2020). Graphic humor on the Internet. Descriptive approach towards online press cartoonists in the Basque Country. Sancho el Sabio - Basque culture and research journal, (43), 72-95. https://doi.org/10.55698/ss.v0i43.298
  • Epalza Lahuerta, E., Castañeda Zumeta, A., & Pazos Illarramendi, M. (2020). Digital advertising in Euskadi. Online advertising-management of generalist journals of the Basque Autonomous Country. Zer – Journal of Communication Studies, 25(49), 189-204. https://doi.org/10.1387/zer.21636
  • Peñafiel-Saiz, C., Ronco-Lopez, M., & Castañeda-Zumeta, A, (2020). Communicative ecology in coronavirus SARS-CoV-2 times. From momentun catastrophicum to virus veritas. RECS - Spanish Journal of Health Communication, Sup. 1, 328-338. https://doi.org/10.20318/recs.2020.5466
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Books & chapters

  • Castañeda Zumeta, A. (2020). Kontsumoaren psikosoziologia eta marketina. Kontsumoaren barrunbetan zehar. UPV/EHU (Editorial Service).
  • Iturbe, J., Txurruka, J. M., & Castañeda, A, (ed.) (2020). Amets bikoitza. Euskara zientifikotzea eta zientzia euskaratzea. Zientzia eta Teknologia Fakultatearen historia euskalduna. UPV/EHU (Editorial Service).
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Communications

  • Castañeda-Zumeta, A, (2022). Gartxot. Del cómic a la gran pantalla. In Morales, Lucas: Imágenes en Movimiento, vol. II, Ediciones Idea, 101-123.
  • Castañeda Zumeta, A. (2021). Advertising Management in the Basque Online Press. Vocento and Noticias Groups. In Meso Ayerdi, K., Peña Fernandez, S., & Larrondo Ureta, A, (eds.). Disinformation and credibility in the digital ecosystem. Proceedings of the XII International Conference on Online Journalism. UPV/EHU (Editorial Service), 51-112
  • Castañeda-Zumeta, A,, Peñafiel-Saiz, C., & Ronco-Lopez, M. (2021). Este Virus Lo Paramos Unidos. Analysis of the advertising campaign of the Government of Spain againts coronavirus. In Herrero Gutierrez, J., Segarra Saavedra, J., & Hidalgo Mari, T. (coords.). Influencias y Consecuencias de la Pandemia en Comunicación. Fragua, 19-34

 

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Other activities

  • Mentor for UPV/EHU’s educative cooperation programs (2020-).
  • Member of the Evaluation Board of Sancho el Sabio journal (2023).
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