Alex Fernández Muerza: Aurkezpena

Alex Fernández Muerza

About

Alex Fernández Muerza is an Associate Professor / Senior Lecturer in the Department of Journalism at the University of the Basque Country (UPV/EHU). He teaches courses on News Writing and Specialized Journalism. He has also taught "Management of Documentary Sources" and served as faculty for the Master’s Program in Science Journalism and Communication at the National Distance Education University (UNED) from its inception in 2007 until it concluded in 2023.

In 2020, he was a postdoctoral researcher (Research Fellow) at the Basque Centre for Climate Change (BC3)—an Ikerbasque Centre of Excellence—where he handled corporate communications for the center and conducted scientific research on climate change communication.

He has been a guest speaker and/or moderator at over 80 conferences, courses, summer schools, and seminars related to his research areas across Spain and Latin America, and has participated as a student in more than 40 courses, summer schools, workshops, symposiums, seminars, and hackathons.

As a communicator and journalist specializing in science and the environment, he has worked for various media outlets such as El País, Muy Interesante, Eroski Consumer, and Radio Euskadi. In 2014, he co-founded Ballena Blanca, a print and online magazine specializing in the environment and the economy; prior to that, in 2000, he co-founded E-ciencia.com, a website dedicated to science communication and outreach. He has also provided consulting and corporate communication services to various companies and institutions, including Ecovidrio, Ihobe (Basque Government), the Spanish Foundation for Science and Technology (FECYT), and the Biodiversity Foundation (Ministry for the Ecological Transition).

 

Presence on Social Networks

Research

Research lines

  • Scientific and environmental communication and dissemination
  • Climate Change Communication
  • Communication and digital journalism
  • New media
  • Specialized journalism

Most relevant publications (Last 5 years)

  • Monge Benito, S., & Fernández Muerza, A. (2025). What university students know about climate change and how they obtain information on the subject: the case of the University of the Basque Country (UPV/EHU). Doxa Comunicación. Revista Interdisciplinar De Estudios De Comunicación Y Ciencias Sociales, 41.  https://revistascientificas.uspceu.com/doxacomunicacion/article/view/2674
  • Fernández Muerza, A (2025). Claves para mejorar la comunicación del cambio climático a través de sus fuentes. En Realidades conectadas: medios, cultura y sociedad en la era digital. Madrid: McGraw Hill. Coord. por Sierra Sánchez, J., Rodrigo Martín, I., y Bartolomé Muñoz de Luna, Á. págs. 57-70.
  • Fernández Muerza, A (2025). Las fuentes en la comunicación del cambio climático: diversidad y fiabilidad para combatir la desinformación. En Comunicar la crisis climática. Editorial UOC. Coord. Por Lozano Ascencio, C. y Mercado Sáez, M.T. págs. 51-62. ISBN: 9788411662062. https://www.editorialuoc.com/comunicar-la-crisis-climatica
  • Fernández-Muerza, Á. & Rodrigo-Cano, D. (2025). El uso del humor gráfico en español e inglés para comunicar los relatos del cambio climático y cómo aparece en Google Imágenes. Miguel Hernández Communication Journal, Vol. 16(1), pp. 207 a 233. https://doi.org/10.21134/9n84p259
  • Fernández Muerza, A. (2024). La transformación mediática internacional de Atapuerca: de Nature a la prensa de referencia. RIHC. Revista Internacional De Historia De La Comunicación, (22), 106–129. https://doi.org/10.12795/RIHC.2024.i22.05
  • Rodrigo Cano, D. & Fernández Muerza, A. (2024). Economía azul y cambio climático, una perspectiva desde los medios de comunicación especializados en España: El caso de el Ágora. En Las fronteras del conocimiento: perspectivas y aplicaciones en la era digital. Madrid: Dykinson. Coord. por Bermúdez Vázquez, M., Chaves Montero, A, Otero Santamaría, J. ISBN: 9788411709347 ISBN electrónico: 978-84-1170-934-7 1, págs. 839-859. https://www.dykinson.com/libros/las-fronteras-del-conocimiento-perspectivas-y-aplicaciones-en-la-era-digital/9788411709347/
  • Fernández Muerza, A. (2024). Desinformación sobre medio ambiente y cambio climático. En Ética de la comunicación ambiental y del cambio climático. Madrid: Tecnos. Coord. por Mercado, M. & Teso, G. ISBN: 978-84-309-9006-1, págs. 197-227. https://www.tecnos.es/libro/comunicacion/etica-de-la-comunicacion-ambiental-y-del-cambio-climatico-maria-teresa-mercado-saez-9788430990061/
  • Fernández Muerza, A. & Rodrigo Cano, D. (2024). El cambio climático crece en interés en los medios de comunicación en España. En Comunicar soluciones ante el cambio climático. Madrid: Dykinson. Coord. por Álvarez Rivas, D., Fernández Reyes R., y Jiménez Gómez I. ISBN: 978-84-1170-801-2, págs. 21-36. https://www.dykinson.com/libros/comunicar-soluciones-ante-el-cambio-climatico/9788411708012/
  • Fernández Muerza, A. (2023). ¿Divulgación o Periodismo Científico? La comunicación pública de la ciencia y la tecnología como concepto global a través de una revisión narrativa. Sphera Publica, 1(23). https://sphera.ucam.edu/index.php/sphera-01/article/view/478
  • Fernández Muerza, A. & Monge Benito S. (2023). Preocupación por el cambio climático, atribución de responsabilidades y efecto en la decisión de voto de los universitarios: el caso de la UPV/EHU. Ámbitos. Revista Internacional de Comunicación. https://doi.org/10.12795/Ambitos.2023.i61.01
  • Fernández Muerza, A., & Picó Garcés, M. J. (2023). Efecto de la COVID-19 en la comunicación de la crisis climática: La radio televisión pública vasca (EITB) como caso de estudio. Revista Española de Comunicación en Salud, 14(1), 35-47. https://doi.org/10.20318/recs.2023.7270
  • Fernández Muerza, A. (2022). Influencia y evolución de Internet en la Comunicación de la Ciencia y sus fuentes. Fonseca, Journal of Communication, (25), 5–22. https://doi.org/10.14201/fjc.29539
  • Borja A, Elliott M, Basurko OC, Fernández Muerza A, Micheli F, Zimmermann F and Knowlton N. (2022). #Ocean Optimism: Balancing the Narrative About the Future of the Ocean. Frontiers in Marine Science. 9:886027. https://doi.org/10.3389/fmars.2022.886027

Invited talks and communications at Congresses (Last 5 years)

  • Fernández Muerza, A. (2026). Editorial cartoons: An effective tool for communicating climate change. “10th International Congress on Communication and Critical Thinking: Power, Technologies, and Society.” March 25–26, 2026. Faculty of Communication, University of Seville.
  • Fernández Muerza, A. (2026). The reproduction of biases in AI image generation. 9th International Symposium on Ideology, Politics, and Claims in Language, Literature, and Cinema: “Media literacy and critical citizenship in the digital and AI era: discourse and education for an informed society.” February 12–14, 2026, Flagler College, Florida (USA) and online.
  • Fernández Muerza, A. (2025). Using editorial cartoons to communicate climate change. 4th International Congress on Climate Change Communication (CCCC 2025). May 6–8, 2025, held at the Faculty of Information Sciences, Complutense University of Madrid.
  • Fernández Muerza, A. (2025). Keys to improving climate change communication through its sources. 6th International COMRED Congress. March 19–21, 2025, held at the Faculty of Communication in Seville (25-hour duration). Organized by Icono 14.
  • Fernández Muerza, A. (2025). Invited speaker at the round table "Journalism Facing Disinformation" during the 16th National Congress on Environmental Journalism, held in Madrid on November 26–27, 2025.
  • Fernández Muerza, A. (2025). Invited speaker presenting "How to communicate climate change with humor" at the course organized by the Association of Environmental Journalists (APIA)—"How to report on climate change across all news sections"—held at the National Center for Environmental Education (CENEAM), part of the Autonomous Agency for National Parks (Ministry for the Ecological Transition and the Demographic Challenge), on September 29–30, 2025, in Valsaín (Segovia).
  • Fernández Muerza, A. (2024). Invited speaker at the round table "Climate Communication: From Fear to Action," Unesco Etxea (Busturia), November 28, 2024.
  • Fernández Muerza, A. (2024). Invited speaker at the climate change communication event "Policies Hindering Climate Action: From Delayism to Greenwashing," Climática (Bilbao), June 1, 2024.
  • Fernández Muerza, A. & Rodrigo Cano, D. (2023). Blue Economy and Climate Change: A Perspective from Specialized Media in Spain—The Case of *El Ágora*. IV International Congress on Lifelong Learning: Knowledge Nodes (Nodos del Conocimiento)—Innovation, Research, and Knowledge Transfer in the Age of Artificial Intelligence. Held virtually on the nodos.org platform on November 23–24, 2023; organized from Seville, Madrid, and Mexico City by the research groups INECO, ComPoder, and LADECOM.
  • Fernández Muerza, A. (2022). Invited speaker presenting "Local Media and Their Role in Building the City of the Future" and subsequent moderator of the round table at "Citizen Dialogues: 'Green Media'," held in Vitoria-Gasteiz on September 19, 2022. Organized by the Vitoria-Gasteiz City Council. Fernández Muerza, A. (2022). Invited speaker at the second working meeting of the applied innovation, research, and knowledge transfer project titled “Virtual Mojo: Youth and technological innovation for edu-communication and the ecological transition,” held at the Somorrostro Training Center (Muskiz) on May 17, 18, 19, and 20, 2022:
    • “The work of the environmental journalist: Examples and concrete practices for communicating about the SDGs and the climate crisis.”
    • “Creation and distribution of environmental content for social media.”
    • In addition to the aforementioned invited presentations, the professor supervised the practical workshop activities carried out by the students during this meeting, totaling 18 hours.
  • Fernández Muerza, A. (2022). Invited speaker at the roundtable specializing in Communication/Journalism titled “Cities in the Digital Forest: Image, Information, and Data,” held in Zaragoza on May 25, 2022, during the PARJAP 2022 National Congress on Public Parks and Gardens.
  • Fernández Muerza, A., Alonso Jurnet, A., & Alonso Urreta, A. (2022). The responsibility of communicating climate change via public media: The case of Euskal Irrati Telebista (EITB). 2nd International Congress on Communication Research and Transfer (Intracom), December 5, 7, and 9, 2022. University of La Laguna, Tenerife.
  • Fernández Muerza, A., & Rodrigo Cano, D. (2022). Growing media interest in climate change. 3rd International Congress on Climate Change Communication, October 27 and 28. University of Seville and Complutense University of Madrid.
  • Fernández Muerza, A. (2022). The mass communication of hoaxes and inaccuracies regarding climate change via YouTube: from “denialism” to “inactionism.” 8th International Conference of the Spanish Association for Communication Research (AE-IC), ‘Communication and the Connected City.’ Barcelona, ​​June 28–July 1, 2022.

Other activities and recognitions

Some of his journalistic works have received various awards: Euskadi Special Award for Environmental Journalism from the Basque Government, Environmental Journalism Award from the Fundación Biodiversidad-MITECO, Ecovidrio Environmental Journalism Award, Diploma of honor in the Prismas Scientific Dissemination awards, etc.

Member of the Board of Directors of the Spanish Association of Scientific Communication (AEC2) between 2013 and 2015 and of the Basque Association of Journalists-Basque College of Journalists between 2014 and 2015, as well as a member of the Jury in several journalism and scientific communication awards and environmental (Ecovidrio Awards, Prismas, Unesco Etxea...).

Member of the Scientific and Organizational Committee in several editions of the National Congress of Environmental Journalism of the Association of Environmental Information Journalists (APIA).

Contact and Tutoring