Sara Loiti Rodríguez is Assistant Professor at the Department of Journalism (UPV EHU). PhD in Social Communication (2023) and beneficiary of a grant from the Basque Government Department of Education (2019-2022) to develop her thesis. Graduated with Excellence and Extraordinary Prize in Audiovisual Communication (2017) and best academic record in the Master's Degree in Social Communication (2018). Member of the Bitartez Consolidated Research Group of the Basque University System.

He has taught undergraduate subjects related to radio production and production, interpretative genres and television information. He has also collaborated in subjects on journalistic design, infographics and visual journalism.

Her main line of research focuses on communication and health, in the study of institutional health communication, and her main challenge is to determine an effective and efficient informative method so that the messages are adapted to society, and thus promote its empowerment through new forms of communication, such as visual thinking and animation. In short, it is about knowing all the possibilities offered by visual communication in social relations and its possible applicability as a tool for empowerment in health issues.

Throughout her academic career she has developed a great interest in visual communication and data visualisation, so she has taken several courses on visual thinking as a problem solving tool (2016) and as an educational tool (2020; 2021); also courses on Big Data, on Social Network analysis (2019) and on data mining with Python Orange datamining (2020). She is currently a member of the Organising Committee of the International Congress on Research and Transfer in Communication (INTRACOM) in which she performs management, organisation and communication tasks as technical secretary of the Congress (2021-acte.). She also works as secretary of the Zer Magazine of the University of the Basque Country, and participates in an I3KD Teaching Innovation Project of the UPV/EHU (i2 22-48 ERNATU-AXOLOTL DESIGN) in the active improvement of the Visual Journalism and Journalistic Design subjects. She collaborates as a researcher in a health project (PI21/01338) funded by the Instituto de Salud Carlos III (FIS) developed by the University of Zaragoza. It is part of the QYourself project (Erasmus+ KA220 ADU) on misinformation and media literacy, led by the principal investigators, Dorleta Apaolaza and María José Cantalapiedra. Since 2022 it has been collaborating with the Vice-Rectorate for Scientific and Social Development and Transfer of the UPV/EHU in the design of various scientific posters and infographics on health to promote the scientific dissemination of various Basque research groups.

• Orcid ID: 0000-0002-7283-8211
• Índice H (2) Google Scholar
• ResearchGate: https://www.researchgate.net/profile/Sara-Loiti-Rodriguez
• Academia.edu: https://independent.academia.edu/SaraLoiti

• Audiovisual information, public institutions; communication and health; new narratives; social empowerment; visual communication; digital animation; visual thinking; transfer; scientific dissemination.

• Loiti Rodríguez, S.; Genaut Arratibel, A.; Cantalapiedra González, M.J. (2024). La animación como recurso informativo para el empoderamiento en salud: el caso del Sistema Nacional de Salud de España en YouTube [Animation as an information resource for health empowerment: the case of the Spanish National Health System on YouTube]. Revista Latina de Comunicación Social, 82, 1-17. https://doi.org/10.4185/rlcs-2024-2207
• Agirre Maiora, A.; Ruiz Aranguren, M.; Loiti Rodríguez, S.; Genaut Arratibel, A. (2023). Innovación docente en periodismo visual: percepción del alumnado sobre las competencias desarrolladas a través del trabajo autónomo y en equipo. En Molero Jurado, M.M. et al. (Coords.), Estrategias y nuevas prácticas en innovación docente e investigación en las áreas de conocimiento (pp. 153-160). ASUNIVEP.
• Loiti Rodríguez, S.; Genaut Arratibe, A.; Vink Larruskain, N. (2023). Promoción del empoderamiento social y la educación en salud desde una web institucional: propuesta metodológica de análisis y medición. Estudios sobre el Mensaje Periodístico, 29(1), 129-141. https://doi.org/10.5209/esmp.81988
• Loiti Rodríguez, S.; Suárez Villegas, J. C. (2022). Redes para la investigación y transferencia de conocimiento en comunicación: el caso de INTRACOM. Ámbitos Revista Internacional de Comunicación, 57, 11-30. https://doi.org/10.12795/Ambitos.2022.i57.01
• Loiti Rodríguez, S.; Suárez Villegas, J. C.  (Ed.) (2022). Investigación y transferencia en comunicación. Ámbitos, Revista Internacional de Comunicación, 57, 8-122. https://doi.org/10.12795/Ambitos.2022.i57
• Loiti Rodríguez, S.; Genaut Arratibel, A.; Cantalapiedra González, M.J. (2021). Crisis communication in audiovisual format: information from Spain’s National Health System on YouTube in 2020. Profesional de la Información, 30(4), e300416. https://doi.org/10.3145/epi.2021.jul.16
• Genaut Arratibel, A.; Loiti Rodríguez, S. (2020). Nuevas fórmulas para la comunicación institucional: la animación modular como método de elaboración y difusión de información sanitaria. En Viñarás Abad, M. et al. (Coords.), Lo audiovisual bajo el foco del siglo XXI (pp. 260 – 272). Tirant Lo Blanch.

• QYourself Project (Erasmus+ KA220 ADU) on disinformation and media literacy, led by the principal investigators, Dorleta Apaolaza and María José Cantalapiedra.
• Teaching Innovation Project I3KD of the UPV/EHU (i2 22-48 ERNATU-AXOLOTL DESIGN)
• Health project (PI21/01338) funded by the Instituto de Salud Carlos III (FIS) developed by the University of Zaragoza.

• Collaboration with the design and layout of 25 infographics for the event "La UPV/EHU investiga en cáncer/ Mimbiziaren ikerketa UPV/EHUn", organised by the Directorate for the Social Dissemination of Research of the Vice-Rectorate for Scientific-Social Development and Transfer (2022-acte.)
• Collaboration in the Zer Magazine of the University of the Basque Country (2022-acte.)
• Member of the Organising Committee of the International Congress on Research and Transfer in Communication (INTRACOM) (2021-acte.)
• Collaboration in the design and organisation of the Conference "Medicina in Platea" on research and communication in the field of health at the UPV/EHU (2021)
• Collaboration and participation in the European research project proposal entitled "Mental health and impact of new diagnostic and interventional programs on future generations living healthier lives (MINDFUL)", prepared for the HORIZON-HLTH-2021-STAYHLTH-01-02 programme: Towards a molecular and neurobiological understanding of mental health and mental ilness for the benefit of citizens and patients (2021).
• Collaboration in various research projects and activities developed in the Master's Degree in Mindfulness of the University of Zaragoza (2021-2023).

Bitartez (IT1771-22; IT1081-16)
Consolidated research group (type A) of the Basque University System.

Research lines:

• Media, corporations and the public
• Profiles and skills of the communication professional
• Gender, communication and teaching
• Disinformation, media literacy and journalistic responsibility
• International communication