nireEHU JON CHARTERINA ABANDO
- Knowledge area
- Marketing and Market Research
- Department
- Financial Economics II (Business Economics and Marketing)
- Centre
- Faculty of Economics and Business
- Electronic mail
- jon.charterina@ehu.eus
University Associate Professor. Marketing Management and Marketing Research academic fields.
ORCID https://orcid.org/0000-0002-7028-7268
Jon Charterina is currently a professor of Marketing and Market Research at UPV/EHU. He obtained the title of Doctor, and previously the Degree in Economic and Business Sciences – Mention in Business. He also holds a degree as a University Expert in Multivariate Data Analysis, from the Universidad Nacional de Educación a Distancia (UNED).
His lines of research are Business-to-Business (B2B) relationships, and the management of joint innovation between companies in the supply chain or distribution channels. He has also done research on issues related to city marketing and retailing. Some of his most recent research has been published in academic journals, such as: Industrial Marketing Management, Journal of Business & Industrial Marketing, European Journal of Innovation Management or Journal of Business Research.
Jon is a member of this Doctorate Program’s Managing Board. Also, he is also a collaborating professor of the PhD program of the Faculty of Accounting and Administration, of the National Autonomous University of Mexico (UNAM).
In 2013 he was awarded the Basque Visiting Scholar grant by the Basque Government, at the University of Cambridge (UK), and currently he is member of Clare Hall College.
Acess to Jon's CV: