This subject has no prerequisites.

It's aim is to give the student a general view of the bussiness world and its relationship with computer engineering.

At the end of the semester the student will get the following study results:



1. Analyze the meaning of a company explaining its objectives, importance, characteristics, types and evolution with respect to time.

2.Explain the business functions and their application within the company.

3.Use the bases of the general accounting for the good control and management of a business organization.

4.Use correctly the terminology and the way of speaking about the company.

5.Work as a member of a team to carry out cooperative tasks within a business organization: launching proposals, analyzing contributions, debating ideas and carrying out actions.

6.Know and understand the basics of human resources management

TOPIC 1: BUSINESS BASICS

1.1 Business concept

1.2 Business functions

1.3 Different company structures.



TOPIC 2: SETTING UP A BUSINESS

2.1 Canvas Method

2.2 SWOT analysis

2.3 Procedures

2.4 Juridical forms

2.5 Business Plan



TOPIC 3: MARKETING

3.1 The concept and development of the marketing

3.2 Objectives and strategies: portfolio and life cycle

3.3 The product

3.4 Digital marketing.



TOPIC 4: ECONOMIC AND FINANCIAL MANAGEMENT

4.1 Introduction to the financial management

4.2 Introduction to General accounting

4.3 Basic accounting entries

4.4 Basic financial calculus

4.5 Information flow model in a company



TOPIC 5: HUMAN RESOURCES MANAGEMENT

5.1 Definition and history

5.2 Organizational behaviour: individual behaviour and teams in companies

5.3 Human Resource Planning: organization systems and recruitment

During classes we will propose group work and exercises results' discussion and oral presentations. The aim is to encourage direct participation in the subject and motivate students’ attention.

• Continuous Assessment System
• Final Assessment System
• Tools and qualification percentages:
  • Written test to be taken (%): 30
  • Multiple-Choice Test (%): 30
  • Team projects (problem solving, project design)) (%): 40

Continuos assessment:

The students will have to do a test exam of the first three lessons that has a has a weight of 30% of the total mark. In addition, there will be another exam on topic 4, this one with short questions, which will have a weight of 30%.



Results of oral exposition, exercises and cross evaluation with other groups have the rest 40% of the total mark.



Final assessment:

The students will have to do a written exam that has a weight of the 100% of the total mark.





By default, the assessment will be continuous and will become definitive, after verification of partial performance by the teacher, on the dates established (between 60% and 80% of the course).

If the student does not request a change to global assessment by the aforementioned dates, his/her enrolment in continuous assessment will be considered definitive.

Final assessment:

The students will have to do a written exam that has a weight of the 100% of the total mark.

Slides of each topic that will be available through eGela.

Basic bibliography

J. Birkinshaw, & K. Mark (2015), Key MBA Models: The 60+ models every manager and business student needs to know, Pearson Education Limited.

I. Heras (2004), Enpresaren Ekonomia eta Zuzendaritza: Teoria eta praktika, Udako Euskal Unibertsitatea.

A. Osterwalder, The Canvas Model, http://alexosterwalder.com/

Fundamentos del Marketing, OCW UPV/EHU, https://ocw.ehu.eus/file.php/131/marketing/Course_listing.html

Operaciones Financieras, UDIMA, http://blogs.udima/administracion-y-direccion-de-empresas/operaciones-financieras.htm/

In-depth bibliography

A.J. Mol, M.J. van Reenen, M. Motlatla, G.J. de Cronje (1997), Introduction to Business Management
R. Pettinger (1994), Introduction to Management.
M.E. Porter (1980), Competitive strategies: Techniques for analyzing industries and competitors, The Free Press.
S. D. George (1981), The Product Life Cycle: Analysis and Aplication Issues, Journal of Marketing, 45(4).

Web addresses

A. Osterwalder, The Canvas Model, http://alexosterwalder.com/
Fundamentos del Marketing, OCW UPV/EHU, https://ocw.ehu.eus/file.php/131/marketing/Course_listing.html
Operaciones Financieras, UDIMA, http://blogs.udima/administracion-y-direccion-de-empresas/operaciones-financieras.htm/