The XIII Congress of Teaching Cases on Public and Non-Profit Marketing, AIMPN 2021, whose motto is "Responsible Thinking: Drawing New Future Scenarios" to be held next December in Bilbao, has the mission of contributing, from the university community (lecturers and students), in building a new society which would be more sustainable and responsible, and a more thriving and better distributed economy. This would be achieved through opinion sharing and the visibility of the knowledge generated in the university context regarding sustainable activities and social responsibility carried out by companies, non-profit organizations and institutions.

The Congress will be held in a hybrid format: presentations can be made both in person and online.