Thematic fields (Tracks)

The objective of the congress is to disseminate case studies of activities carried out by non-profit organizations, public institutions or companies, referring to any activity committed to social responsibility, public and non-profit marketing and related to the following thematic areas:

  • Corporate Social Responsibility and Sustainability
  • Green Marketing
  • Digitalization
  • Social Entrepreneurship and social innovation
  • Health Marketing
  • Tourism and Territorial Marketing
  • Marketing and Creative and Cultural Industries
  • Social Marketing
  • Public and Political Marketing
  • Nonprofit Marketing