On May 11-14 assoc.prof.dr. Miglė Šontaitė-Petkevičienė from the Faculty of Economics and Management at Vytautas Magnus University (Lithuania) visited the Faculty of Economics and Business in Sarriko, University of the Basque Country, within the framework of the Erasmus+ teaching mobility programme. During her stay, she delivered an intensive course entitled “Brand Identity Creation and Communication” to a diverse group of local, Erasmus, and double-degree students in Dr. Álvaro Fierro's class.

The course covered key aspects of brand management, including criteria for selecting and creating various brand elements: brand name, logos and symbols, slogans, jingles, packaging. Also, Brand identity prism, and specifics of brand communication was explained. In addition, assoc.prof.dr. Šontaitė-Petkevičienė presented Vytautas Magnus University and encouraged students to consider Erasmus+ study opportunities at Vytautas Magnus University.

The visit also provided an opportunity for academic networking. She enjoyed insightful discussion with Dr. Álvaro Fierro and met with Eva Velasco, Vice-Dean of Mobility and Multilingualism at the Faculty of Business-Elkano. Associate Professor Šontaitė-Petkevičienė highly appreciated the active participation of the students, the warm hospitality of the faculty, and the opportunity to further strengthen cooperation between the two universities.