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University of the Basque Country

Enpresa Institutua - Institute of Economics Applied to Business

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Enpresa Institutua - Institute of Economics Applied to Business

Enpresa Institutua - Institute of Economics Applied to Business

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Research lines

  • Behavior of company innovation managers in sustainable innovation contexts (particularly in the front-end or pre-development stages of innovation)

  • Behaviour of city managers in collaborative contexts of pro-environmental innovation (eg politicians and city council technicians who participate in pro-environment networks)

  • Behaviour of citizen/consumer (in the face of environmental stimuli and in value co-creation)

  • Consumer behavior and the importance of product origin

  • Culture, innovation and entrepreneurship in family firms

  • Management training: mentoring and coaching

  • Entrepreneurship

  • Ethics in finance and social value

  • Sales teams management: sales force performance

  • Governance, sustainability and ethics

  • Impact of new technologies on the fundamental rights of public employees

  • Open innovation and digital transformation: new perspectives to promote the innovative capacity of Spanish companies and regions

  • Family business brand

  • Sustainable and Fair Trade products

  • Relación empresa-FP

  • CSR and perceptions of consumers and salespersons

  • Analysis of the Effect of Competitive Tactics on the Performance with the moderation of the moment of entry

  • SMEs and bank loans

  • Performance study in the privatization processes of public companies

  • Brand-driven marketing

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