nireEHU IRENE GARCIA URETA
- Knowledge area
- Audio-visual Communications and Advertising
- Department
- Audio Visual Communications and Advertising
- Centre
- Faculty of Social and Communication Sciences
- Electronic mail
- irene.garcia@ehu.eus
Bachelor’s degree in Psychology from UD, I got my PhD in Audiovisual Communication and Advertising from the UPV / EHU, with a thesis on compulsive buying and its relationship with personal values. I have participated in several educational research and innovation projects in communication. Currently I belong to the NIK research group, I am the Academic Secretary of the Department of Audiovisual Communication and Advertising, as well as the Coordinator of the Degree in Advertising and Public Relations.