10 innovative proposals in digital communication
Speaker: Ines Lafuente Aliaga, former employee of the digital marketing consultancy firm Rypples, and expert in neuromarketing

March 21, 2023, 9:15 - Auditorium
The conference will be in English

Thanks to the support of the Cultural Activities Program of the Faculty of Social Sciences and Communication and the Department of Journalism of the UPV/EHU, the conference "Professional College. Commitment and Quality Assurance in the Creation of Communicative Contents" took place in the Auditorium of the aforementioned Faculty on October 17, 2022. The talk was given by the Vice-Dean of the Basque Association of Journalists, Ms. Amaia Fano Zarragoitia, journalist and communicator with extensive experience in various journalistic media of the Basque Autonomous Community. The activity began at 02.00 p.m. with the attendance of a hundred students of the Degrees of Journalism, Advertising and Public Relations, and Audiovisual Communication. After a brief presentation by Senior Lecturer Ainara Larrondo, coordinator of the event, together with Koldo Meso Ayerdi and Jesús Ángel Pérez Dasilva, the conference began, after which there was an extensive and interesting debate and questions from the students, who intervened to question the ethics of some media and the role of journalists in the fight against disinformation, among other main topics. The activity concluded after a brief summary and reflection by the organizing faculty on the importance of creating digital content in the current information context marked by the information overload of audiences, disinformation and the loss of legitimacy and projection of certain media companies and brands.