Gureiker’s activity is organised around eight main areas:

• Artificial Intelligence and emerging technologies
• Media innovation and quality journalism
• Information disorders and disintermediation
• Health, science and public communication
• Political communication, activism and social change
• Media and information literacy
• Equality, gender and feminisms in the digital public sphere
• Basque language and territory

These research lines are developed through competitive projects at regional, national and international level, as well as through studies combining quantitative, qualitative and computational methodologies. Results are disseminated through scientific publications, conferences and other spaces for academic and professional exchange.

International cooperation is an established part of this activity. Gureiker participates in networks such as UNESCO–MILID Iberoamérica, linked to media and information literacy; IberPerIA, focused on journalism and Artificial Intelligence; and OBIACOM, devoted to the study of mobile technologies and AI in communication. The group also participates in academic cooperation initiatives developed within ENLIGHT, the European university alliance of which EHU is a member.